In addition, some of the questions from social media users are also worth answering. If you’re overwhelmed with messaging, prioritize brand advocates as they will have the biggest impact. 6. Measure the impact of your statements and publications After publishing the necessary statements, it is time to see if they have taken effect. How were your words received? Monitoring social media will allow you to track how Peru WhatsApp Number List people are responding. Make sure the sentiment about the brand is changing, and take further action if necessary. If you sent a press release through a public relations distribution tool, for example, you can keep track of how many people opened the content, as well as how much time they spent reading the statement. 7. Perceive when to stop Regardless of the size of the crisis, the trend is that sooner or later the buzz will eventually stabilize.
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The time required for this varies by event. However, when negative mentions of your brand start to drop dramatically, it’s time you stopped reminding everyone of what happened. At this point, focus on starting to rebuild brand equity and image . More than that, remember that it is impossible to please everyone. Then, after doing everything that is your responsibility, stop responding to the dissatisfied, especially if they Peru WhatsApp Number List are haters with little influence. 8. Learn from mistakes and prepare Of course, after a crisis, all you want to do is relax and breathe deeply. Still, it’s worth taking the time to learn from mistakes and create a prevention plan. In this way, you can prevent the same thing from happening again and causing new crises. In general, the public forgives brands that make mistakes once. The second mistake often undermines people’s trust in the company.
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Some steps you can take to prevent a new crisis are: set up alerts for maximum social mentions. This will identify any ongoing negative discussions; create social media guidelines for employees to prevent them from branding a difficult situation; rely on strong passwords, keep Peru WhatsApp Number List computers up-to-date and protect your organization from viruses; Make sure all data is safely backed up to avoid loss; test all marketing and public relations campaigns with focus groups or employees who are not part of the communications team. This will help identify any expressions that might offend someone or be misinterpreted; develop relationships with key public relations and social media influencers as they will help shape public opinion should the crisis strike again.