On that page, the user finds the standard format, which generally consists of an image, an offer of some valuable material and a questionnaire to complete with the data chosen by you. If they fill it up, great. However, it is necessary to consider the possibility that the Dominican Republic WhatsApp Number List visitor, although interested in the material, does not trust your brand enough to leave information. If this happens, it is very likely that they will end the visit without becoming a lead. What does that mean? Your pull campaign is good, but the landing page lacks something else. Now, consider that, in addition to the elements already mentioned, the page has links to other areas of the website, such as the one that presents the testimonials of other clients and the one that describes the differentials of your company. In addition, a questionnaire can assess the visitor’s knowledge Dominican Republic WhatsApp Number List on the subject, indicating when an answer is not correct. Another option is to use the questionnaire to better understand the client’s motivations and extract demographic information, such as the example shown below.
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In addition to making it easier for customers to understand their own problems and your brand’s performance, this practice generates valuable data. As discussed, the responses given on the quiz, for example, indicate whether your audience still needs to be educated on a certain topic or has already made progress on its journey to the bottom of the funnel. In the end, each click can be monitored and interpreted in order to Dominican Republic WhatsApp Number List understand how extensive the user’s knowledge on the subject is. Use of other interactive content Diversification of the content explored is essential for the effectiveness of your brand’s digital presence, which is why it is important to create different formats of interactive materials. Therefore, in addition to investing in the interaction of the landing pages, it is necessary to adopt the same vision in relation to other elements that influence the customer experience.
In this sense, it is inevitable to mention interactive videos , which have a high power of engagement and can serve to educate, entertain and attract consumers . A successful example is the campaign carried out by Honda to promote the Honda Civic, a car known Dominican Republic WhatsApp Number List abroad as a favorite for family use. The idea of the advertising piece , in addition to being attractive, was to convey the idea that, in addition to being practical and comfortable for everyday functions, the car has a high-performance engine. To represent this duality, the automaker developed a video showing a father performing the simple task of picking up his daughters from school.