Nike Nike is undoubtedly one of the companies that takes care of this aspect the most, since they know very well the power of reputation. And his strategy to generate the feeling of sympathy from his followers is the use of storytelling , a way of positioning himself Marshall Islands Email List by giving the prominence of the story to his clients. In this way, by not talking so much about the characteristics of the products, but about the challenges and conquests of ordinary people, Nike built a solid reputation as a company concerned with inspiring its customers and providing them with specific solutions to achieve their sports dream. LEGO Present in more than 150 countries, the LEGO Group owns one of the most famous brands in the world. Although the pillar of the company continues to be the quality of its products, which entertain children and adults all over the planet, what Marshall Islands Email List LEGO has always demonstrated has been its competence in different aspects of Content Marketing. After almost 70 years of existence, the leaders of the company realized that selling products was not enough: people wanted stories, characters and contexts .
What are the benefits of this strategy?
The first action in this regard could not have been more daring: a movie, The LEGO Movie . Success would soon open the door to a host of other social media materials and campaigns, in addition to interactive services (such as the My LEGO Network social network) and contracts with hit brands like Marvel, DC Comics, Nickelodeon, and Lucasfilm Studios. The company created a real world of content on the Internet to Marshall Islands Email List maintain the exclusivity and affection of the public for its brand. Manzano For the thirteenth year in a row, Apple was voted the Most Admired Company on the Planet in Fortune magazine rankings . The company founded by the iconic figure of technology, Steve Jobs, always knew how to sell his ideas as a true philosophy of life. Every year the buzz surrounding its product launches is Hollywood worthy and its customers are deeply involved with the brand .
What is influencer marketing?
It is a true global movement in favor of innovation, orchestrated by one of the brands that has continued to be the protagonist in the different phases of the evolution of digital products and services. apple online reputation You may think that these examples are very far from the reality of most companies. However, they provide important ideas on how to build and maintain a positive reputation online, such as: Humanization : they Marshall Islands Email List not only sell products and services, but also transmit values, ideas, beliefs and feelings; Belonging : people like to feel part of a group and what all these brands do very well is transform their concepts into a great movement; Customer experience : In every detail of your campaigns and processes, the interests, language and expectations of the public are reflected.