It is curious to find a great marketing strategy behind a product Mali Email List that I have been consuming for years: Málaga CF To understand and base my theory, I will begin by explaining the beginning of this new project that arose after the arrival to the presidency of Abdullah Bin Nasser Al-Thani, owner of the club, and then delve into its creation, consolidation and success. I will start by referring to the figure of Al-Thani, whose investment sought to open a gap in the national business market. And that, as a letter of introduction, he chose to bet on a club that was fighting the relegation phase, trying to position it at an international level. For this, aspects that transcended the merely sports were modified. It was necessary to promote a brand called Málaga Club de Fútbol, a brand that could achieve leadership and that was consumed daily by thousands of people.
There was a lot of work ahead: define a product, a brand, position it, market it and take it to the top. And for this, not only were changes made to the sports field, far from it: – It opted for product quality, breaking with the Li-Ning signature in favor of NIKE, one of the most internationally recognized sports brands. – Value was given to it, reaching an agreement with UNESCO to unify culture and sport, the economic cost of which represents one million euros per year for the entity. – The best work team was sought, recruiting professionals with extensive experience in the sector and a coaching staff and top-level players. –
We opted for the care and improvement of its eu phone number sports facilities, leaving La Rosaleda exclusively for football matches, thus avoiding the wear and tear caused by staff training. In addition to modifications in its aesthetics, such as the inclusion of billboards, the design of the so-called Skyboxes, which would allow reaching an audience with high purchasing power, and the creation of row zero, in order to increase the capacity of the stadium. – Now, as a final brushstroke, it is worth highlighting the development and optimization of those supports in which to communicate and interact with the final consumers of the product: the hobby, through a quadrilingual design of the website and an effective management of social networks to through Twitter and Facebook.