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How to do live video marketing: Twitch, TikTok and Instagram

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How to do live video marketing: Twitch, TikTok and Instagram

Due to its relevance and Optometrist Accurate Email List consolidated interface, this social network has been used for video marketing campaigns by many brands for years. It has even become a niche for new digital ventures, having said that, let’s see what are the ways of broadcasting live that Instagram proposes. Questions and answers Since 2018, the social Optometrist Accurate Email List network affiliated with Facebook has incorporated the question and answer function to its broadcasts, in order to make them more interactive. This works in the following way, Optometrist Accurate Email List before the live, the creators can leave the typical question boxes in their stories. They can then start the live broadcast by choosing the “Questions and Answers” option, which Optometrist Accurate Email List will show the creator the entire catalog of questions they have received. In this way they will be able to choose which questions to answer, and by doing so the same will be shown to all participants of the live broadcast.

This modality allows a greater organization within the live videos, since the chats are usually overloaded with messages, being difficult to read. Direct Optometrist Accurate Email List doubles with instagramers Another option for broadcasts is to perform group live performances by a representative of a brand or company, and an influencer. In this case, when making  Optometrist Accurate Email List a joint transmission, a notification will appear to the followers of all the accounts integrated to the live stream, which multiplies their reach. As always, when proposing this type of strategy it Optometrist Accurate Email List is important to locate instagramers , as the influencers of this network are known, who are related to the values ​​of the brand. In this way, a better construction of the company’s digital presence is achieved through this association. As an example we have the case of the brand of beauty products Bioderma in collaboration with the influencer Melissa Villarreal.

Optometrist Accurate Email List
Optometrist Accurate Email List

In this case, the live was performed by the influencer and a dermatologist invited by the brand. This campaign is a good example of indirect advertising, since no Optometrist Accurate Email List brand product was released in this campaign. However, it was possible to associate the image of Bioderma with that of a health professional, leaving it to be said that they are supported Optometrist Accurate Email List by experts in the field. Instagram Live Room This is one of the new updates eu phone number that the application released in recent months and allows you to create live video rooms with up to 4 participants. With this, it is possible to further expand the reach of the campaigns, by bringing together the audience of the Optometrist Accurate Email List different participants. This feature is great for creating discussion, as you can bring together different influencers with different points of view. Also, it is a good option for multi-brand interaction campaigns,

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