for example: How many clients make up my business. What sales volume do they represent by type of customer. How are the clients and potential key clients of my business: typologies, consumption, media, profitability, habits … Which clients or potential clients offer real income-generating opportunities. Identify new niches South Sudan Email List or segments in which to introduce my brand. Identify the critical characteristics of my brand’s consumers. What can I segment? Although they are simple concepts, we believe that it is better to establish solid conceptual bases that help us establish methodologically correct actions. In this sense, we must know what I can segment, in order to define and narrow down the segmentation that I want to carry out. In this way we have: Markets : it is the set of potential consumers who share a need.
Typologies : it is the set of consumers who share common characteristics in terms of activity. Segments : it is the set of consumers who share common characteristics (geographic, demographic, behavioral …) In this eighth installment of Marketing Pills , once again, Professor Carlos de la Guardia closes the series of videos about this fascinating discipline of Internal Branding , telling us how any SME can apply Internal Branding in their day-to-day life . After having approached the concept and having eu phone number highlighted the key factors , now it is the question of how to implement it. In just two minutes, it answers the question: How can SMEs do Internal Branding ?, making an interesting analysis valid for any company. Discover the keys to this question by pressing play.