It seems that with the digital marketing revolution and all that it Palestine Consumer Email List entails, from the SEO world , to SEM actions, content generation , web positioning or social networks … digital marketing professionals have forgotten one of the key factors, especially if we sell products online: packaging . Packaging stopped being: ” The packaging that preserves or contains the product or service ” To becomes: ” The element that provided all the information” To finally become: a differentiating and innovative element, which directly affects the final sale of the product and the profitability of the company. Furthermore, we cannot forget that packaging is and will be a silent seller.
It is the extension of the brand, a factor that directly affects the final purchase decision. And more if it fits in impulse buying; and that also, once purchased, power and contributes to brand recall in the customer’s home. In this article we tell you Palestine Consumer Email List how to design successful packaging in digital marketing. Marketing analysis, defining the packaging Although it may seem strange before starting to think about how we are going to design the packaging of our product or service, it is necessary to know data that will help us or facilitate decision-making. In this sense, it is interesting to carry out: Study main competitors It is interesting to benchmark the main competitors of our product or service.
Going into detail in the type of packaging that they commercialize, design, materials, ergonomics, price, response of potential clients. This information will be of great value to us to “see” where it moves and which line operates in our sector and market. Consumer study Other valuable data is knowing our client, tastes, preferences, uses of the product, improvements … Even going one step further and being able to involve him in the co-creation process of the new packaging. eu phone number Why not? We have an active digital community, free communication channels (social networks, blog. Why not involve those who really love our product !!! Trend analysis It is a very good option to carry out an analysis of the trends and innovations that are launched in the world of packgaging design and manufacturing.