When we are faced with the design of a Social Media Strategy , the first thing Pakistan Email List that we must be clear about are the concepts, that is, what we understand by Strategy and what we understand by Social Media . It seems like a truism, but in a sector, that of digital marketing, in which everyone knows and has an opinion. It is essential that professionals lay solid foundations. The term Strategy is nothing more than establishing where we want to go, what path we are going to follow, and how we are going to reach the goal. It’s that simple, therefore translated to the business world: – Establish the strategic lines.
Design an action plan that contributes Pakistan Email List to their fulfillment and provide it with a temporary nature (minimum one year and maximum three years). The term Social Media, here lies one of the main problems. Well, if we do not know how to focus resources well and we place the first stone that must bear the weight of the entire structure incorrectly, the rest of the actions will be incomplete. By Social Media or social media we understand not only social networks but also: – Blogs (wordpress, blogger …). – Forums and bookmarks (Delicious, StambleUpon…). – Geolocation (Foursquare, Google Place…). – Multimedia (iTunes, Livestream, Vimeo …).
Therefore, a Social Media Strategy or Social Media Strategies must take into account many more factors than Facebook, Twitter or Instagram. And now we are ready, in 10 steps, to learn how to design a Social Media Strategy. Step 1: Lines eu phone number of your Social Media Strategy Before defining a Social Media Strategy we must look at the business model. An aspect that we cannot and should not forget. Well, the Social Media part is one more element of action within the range of tools that digital marketing has. Therefore, it is impossible to correctly design a Social Media Strategy, if we do not first look at the business objectives of the brand and the digital marketing objectives.