When digital marketing professionals are faced with a project, a campaign or a new client, what translated into marketing language is to achieve the proposed objectives of generating income (through conversions) and digital clients (generating leads commercial), we put on the table all the arsenal of tools that we have: social networks, the blog and content marketing strategies, On page and Off page SEO techniques (keywords, meta description, link building, optimization and usability … Nepal Email List) positioning of the site, SEM campaigns with Google Adwords or affiliate networks, Social Ads campaigns (Facebook Ads, Twitter, Linkedin, Instagram …), e-mail marketing, display campaigns … tools that must be planned, organized,structured and with common sense (what some of us call Digital Marketing Strategy).
Well, at this point, analyzing the market, current and potential clients with whom we have worked, the feedback from consultant friends and bloggers, we have detected that digital advertising campaigns are one of the tools that give the least value or use small and medium businesses. Sometimes due to ignorance and equating it to traditional advertising where the return on investment is complex and difficult to measure; other times for not knowing how to parameterize and measure the return or simply for not Nepal Email List knowing how to direct the economic investment towards the conversion. In today’s article we want to tell you about the potential of this tool not only as an element of positioning and enhancement of the corporate image.
When we talk about digital advertising campaigns, many professionals and companies understand that it is nothing more than placing ads or banners on web pages chosen by the marketing person or the manager (blogs, company sites, media …) with the initial objective of capture the attention of the Internet user so that this click on the gif, jpeg or flash that we have inserted paying, and thus, hopefully to be able to refer it to the corporate site, for in the worst case, apart from the impressions, to generate some traffic. A totally wrong and unfocused concept !!!! The digital advertising campaign must be understood as another communication channel.