Your Buyer Persona First of all, the essential thing in the Go to Market strategy is to focus on the potential customer, or better, on what is known as Buyer Persona . You see, markets are generally highly competitive environments, so differentiating yourself from your Niger Email List competition can be challenging, particularly with a new product. However, the starting point is to know the characteristics of your Buyer Persona backwards and forwards. In this way, you will not only be able to design a product or service that adds value, but you will also have clarity about what to do with the other key factors within the strategy. If you want to know more about Buyer Personas and have clear guidelines on how to create one for your Marketing plan, download Niger Email List our complete guide on the subject below for free : 2 What? Your product Now, the second key aspect within the strategy focuses on your product or service.
How to create relevant data storytelling?
This, like the following pillars, is part of the 4P’s of Marketing model . This is not about knowing what you are going to sell, the question has to be specific and should be aimed at identifying the characteristics of the product that will be relevant to your Buyer Persona. In this we address issues such as: The value proposition : what advantages do you offer your customers and how do you differentiate yourself from your competitors ? Product Features : What Features Help Reduce Your Buyer Persona’s Pain Points? The pricing model : How much is your audience willing to pay ? Niger Email List Competitor analysis : How does your competition solve the pain point that you want to solve? How much do they charge for it? 3. How? The promotion Once you define the two previous points, what follows is to plan how you are going to reach your Buyer Persona. If your product is point A and your buyer is point B, the ideal is to design an innovative step-by-step to bring the two points closer together through a memorable customer experience.
Why tell a story with data?
Start by thinking: how are you going to develop and communicate your brand? How do you want your company to be recognized by your customers ? What are the values of your product and how can you communicate them? 4. Where? The distribution Finally, while doing promotional work, you need to make sure that your buyers can access the products with ease. That is, wherever they go to buy them, there is Niger Email List availability (if it sounds familiar, this is the ” Plaza ” of the 4P’s of Marketing) . For that, you need to choose the right distribution or sales channels to support the penetration of the product in the market. In simple terms, the channels can be: Direct channels : virtual stores , premises and own points of sale, own offices, among others.