As you spend more on advertising within Google Electrical Contractors List Ads, you will receive more clicks, which will be converted into data to find your niche. You need to first research Electrical Contractors List what the costs are within your sector in some dimensions. How much do the most lucrative keywords cost for your business? How much does the click cost on average for your sector (CPC)? Both questions must be answered within the geographic area in which Electrical Contractors List you want to focus your advertising campaigns, as it varies a lot . So how do you know the cost of your keywords? There are services that allow you to know the average cost of your keywords within the chosen region, but they are not exact as a clock. For example, Google’s keyword planner is a place to start . It tells us what is the minimum cost to appear in searches and the maximum cost, as well as the volume of searches.
For free, we can also find Google Trends or Ubserguggest, a tool that belongs to SEO specialist Neil Patel. And the cost per click? These tools also usually give an approximate cost per click , based on what people who bid on the same keywords pay. How much to invest in Facebook Ads? When we talk about Facebook Electrical Contractors List Ads we also refer to Instagram, because its Ads Manager allows us to control advertising on both platforms. Unlike Google, Facebook Ads does have a minimum of one dollar a day per ad campaign. Another difference is that Facebook is a social network, where you must search for your prospects. On Google, people search for you. That means that, unless you know your niche perfectly and know how to target it precisely by segmenting your Electrical Contractors List campaigns , you will probably want to give the search engine more budget. Let’s imagine you distribute a course, the price of which is $ 100.
To maintain profitability, you cannot spend more than $ 50 for each person enrolled and you want to sell a total of 30, so you must invest $ 1,500, with an expected profit of double. However, Electrical Contractors List it is not guaranteed that you will get these results by the imposed CPA , as it will eu phone number depend as always on the competition and your segmentation. How much to invest in traditional media? When we speak of the traditional media we refer to the mass media, such as television, radio or the written press. You may wonder why invest in these media, that is, it is very clear that the behavior of our consumers evolved and being part of an online community is the same as existing today. However, formulating an offline marketing strategy in a world increasingly connected to the Internet is the real key to success in marketing. According to Ipsos Media, today 87% of people watch television with a device in their hands.