This article is born from a personal experience with a great brand, a brand of which Tanzania Email List I was an unconditional fan, and that with the passage of time, and won has struck, has managed to disenchant me, until I ignored it. Little by little the communication became unidirectional, I felt that as a client, prescriber and fan, they did not take my opinions into account, I detected that the actions of the brand lost their coherence … at a given moment the sincerity and transparency stopped appearing, What began to generate mistrust in the “friend-brand client” relationship… .Despite continuing to bet on their products and services, and continue recommending with less enthusiasm, the brand’s reaction was to turn me into an invisible customer. How can a brand allow this to happen? No comment!!! And I ask you, how many brands have passed through your lives, fell in love with you at one point and finally ended up disenchanting you?
Common trademark mistakes The main mistakes that brands make on a daily basis and that in the long term cost them the loss of customers are: [box type = “note”] One-way communication : it is not enough to launch brand-customer multi-channel messages, it is not enough to generate a quality content plan, if in the end we do not take into account the reader, the customer, in short, to the receiver of the same. Dialogue without content : it is fashionable to launch “empty dialogues” that seek answers not with the aim of generating an enriching debate and a source of analysis, but with an eye toward generating “social numbers”. Poor customer service : despite being in the digital world, in the 2.0 environment, there are still companies that in customer service , limit themselves to “covering the file”, without realizing two badly attended incidents, it becomes a lost customer and bad recommendations. Does it cost so much to take responsibility for the product / service that you sell? Sell smoke : they are spectacle brands, which despite all the artifice and fireworks, when push comes to shove, do not really convey the values that the brand communicates.
This type of brand will end up disappearing in the medium term !!! Distrust : these are brands that promise solutions to satisfy customers in the short term; solutions that in the long run turn into unfulfilled promises. Automated processes : those brands that have automated customer management and that suddenly a defective product that you have bought online arrives at your home, you try to start the return process without much success and suddenly the survey of satisfaction… result: eu phone number very negative. It’s really hard to treat people as people, a simple call: everything okay? yes thanks…. [/ box] Solution, brand be human !!! We are not going to give solutions or magic formulas, we will simply apply the most common of the marketinian senses: common sense. [box type = “tick”] Consistency : it is necessary for brands to design marketing strategies that give all brand actions a global meaning. It must feel 360 degrees !!!!