Refers to the choice of the distribution channels indicated in the marketing strategies . Promotion : Includes promotional activities , including advertising, sponsored ads, direct marketing, merchandising, etc. The concept of the 4 Cs of marketing Kazakhstan Email List Focusing on a customer-oriented strategy , in 1993 Robert Lauterborn proposed the new concept of the 4 Cs of marketing to integrate it with the traditional 4 Ps method. The difference is based precisely on the approach to the consumer. In the 4 Ps model of marketing, the central focus is always the product. Whereas, in the model of the 4 Cs of marketing, the attention is directed to the consumer . From this perspective, the marketing plan , Kazakhstan Email List therefore, is conceived in a different way: focusing planning on the customer. To understand it better, let’s know, below, what are the 4 Cs of marketing.
What is the Service Level Agreement
Client The first C of this method refers to the needs and wants of consumers . The C for customer replaces the P for product in the old method. In this way, instead of focusing on the product itself, the C for customer focuses on filling some void in the consumer’s life . This marketing strategy is important for businesses that are interested in getting to know their customers better. Since once you understand your Kazakhstan Email List consumer, it will be easier to create a product that brings benefits. Thus, the customer is the one who makes the purchase decision , without being forced to do so, becoming the most valuable resource in any marketing strategy. In other words, investing in customer experience is the best way to drive sales and increase profitability for a business.
Focus on the right activities
It is the modern concept in which everyone wins, as the consumer stopped being a passive recipient to become the main asset of the business. 2. Cost The second C of the 4 Cs of marketing is cost. Do not confuse the cost of your product with the price, the Kazakhstan Email List price is only a small segment of the overall cost of buying a product for a consumer. It is important to determine the overall cost and not the price of your product to the customer. The cost not only includes the price of the item, but can also include factors such as the time it takes the customer to get to the place where he buys the product. In this way, the cost can also include the benefits of the product to the consumer or the absence of these .