Today, the reality is very different, people express their opinions publicly and at all times about the products and services they consume. If word of mouth marketing was already a key factor for business success in the analog age, now it has an incomparable impact on the Macedonia Email List perception of companies on the Internet, therefore, we prepared this article in which we will talk about Digital Reputation and its main aspects. Digital reputation: what is it and how to evaluate it? Modern consumer behavior: what is the influence of digital reputation on business success? Crisis, fake news and permanence of content on the web: why should I be concerned? Security measures: how to protect the reputation of your brand on the Internet? Online reputation management: what are the best tools to manage your online reputation? Success stories: what can we learn from companies that are Macedonia Email List successful on the Internet? Stay with us to understand everything about this important concept and learn how to build and preserve your company’s reputation on the Internet.
What are the main stages of the buying process?
Continue reading! Online reputation: what is it and how to evaluate it? Online Reputation is the way the general public understands your brand and the feelings that relate to it in the different online channels and media . Similar content in search results, user reviews on social networks, publications on specialized sites and even articles published on news portals can be used as a “thermometer” to assess the reputation of the Macedonia Email List brand. This concept revolves around a well-known strategy in the market: social proof . A principle that has gained popularity in recent years with the bestseller ” Weapons of Persuasion ” by professor and writer Robert Cialdini. Beyond the testimonials and success stories, what this knowledge tells us is that the consumer has much more confidence in the opinions of the people than in the promotional actions of the company.
What is the purchase process and how does it work?
This means that the Online Reputation of brands is directly related to the opinion expressed by their audience ( stakeholders , clients and influencers ). Modern consumer behavior: what is the influence of digital reputation on business success? To better understand the influence of public perception of a brand – or a professional – on business performance, we need to investigate the purchasing behavior of Macedonia Email List the modern consumer . If in the past people played a relatively passive role in the communication of companies, today they act as true protagonists. Not only is the new consumer up to date and consuming tons of information on a daily basis, they have never had so many weapons and tools at their disposal to protect themselves from misleading products and services.