Google Adwords or now Google Ads , is the tool that Google provides us to be able to carry out promotional / advertising campaigns in the search engine itself, with the aim that our website achieves the highest number of possible conversions, and therefore our keywords ( those for which we think potential USA Email List customers will look for us) acquire relevance for the user and for Google itself. To achieve this objective, Google Adwords offers us the possibility of carrying out advertising / promotion campaigns, paid at: – Search network : when the user makes a search and our ad is highlighted at the top or in the right margin. – On displays : when your ad, which can already be text, image … appears on other websites belonging to the Google display network. In this case we will focus on the promotion for the search network or what is the same,
that when someone types a word or phrase in the box, our company, product or service, blog … appear in the highlighted links at the top or on the right side, referring the user, after clicking, to our landing page or landing page. Create your account in a simple way in Google Ads Creating a campaign in Google Adwords or Google Ads is very simple, we are going to tell you briefly, but do not be fooled, before launching we must inform ourselves and / or advise ourselves, always by professionals certified by Google. The steps are: – Access ads.google.com – Enter your email and choose a password. – Follow the steps and verify your email address. – Choose to run a campaign following the instructions that the system itself will give you. – Assign a name to the campaign, pay attention to the name, and decide where you want to target your ads. – Define a maximum daily budget. Do not forget that you must bid for the words that you consider key. Hit save and continue.
Now create the ads for the campaign, create an attractive title (maximum 25 characters) that captivates your target audience – Write a description, you have two lines, 1 and 2, you must put what differentiates your product / service from the rest; including calls to action and synonyms of your keyword eu phone number (s) (maximum 35 characters per line). – Enter the visible url of your website (the one that the user will see in your ad) and the destination url (where the user will go when they click on your ad) – Finally, we will choose the keywords that the system suggests to us or those that we estimate will use our target when looking for our product / service. – Ready, it only remains to launch it and wait…. Analyzing in detail: structure of an Adwords or Google Ads account An Adwords account is made up of an account, associated with a Gmail account and recommended to a Google Plus profile, which will help us create different campaigns with different ad groups.