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Here are the main points to consider: Good overview In order for the participants to be well prepared, explain what the general vision of the topic is, as well as the basic rules of the group. Clear progress A good focus group has a strong line of reasoning, and that usually causes participants to follow through to the end. To get a job well done, the ideal is to start with a generic question so that the next ones are more and Nigeria WhatsApp Number List more specific. Open questions Questions with multiple alternatives may be easier to answer. However, it is more interesting to explore the different opinions of the focus group participants by asking open-ended questions. The answers can be very useful in identifying business opportunities . Moderate appropriately You must understand that focus groups are not informal conversations like we have between a group of friends.

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Therefore, it is necessary to lead the dialogue on the right path, taking great care to achieve the objective. This work is done by the moderator. The moderator should let the participants relax, facilitate discussions, and ask questions that guide them toward meeting the focus group objective. If you’ve never participated in a focus group, consider hiring someone to moderate the group by following this outline. Collect Nigeria WhatsApp Number List information about the participants Obtaining personal opinions requires skill (one more reason why experienced moderation is essential). By gathering information from the participants, the moderator can turn them into questions capable of obtaining answers according to the objectives of the group. 2. Facilitate interaction The moderators must be able to stimulate the exchange of the group. They should even encourage the participation of the most shy and introverted members in order to express their opinions. The moderator also needs to consider that, at times, the participants must dominate the conversation.

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The moderator must bear in mind that he should not express ideas or opinions about the answers provided by the participants . As some people may have some difficulty staying out of the way during moderation, we emphasize the need to choose an expert business moderator. 6. Analyze the results To certify the success of the focus group, analyze the results. For this, it considers all the responses of the participants, Nigeria WhatsApp Number List the annotations of the observers and evaluates how relevant they may be in the search for the solution of the problem detected in the first step. How to apply the focus group in marketing strategies? In marketing , focus groups have the function of obtaining insights and feedback on the products or services offered by the company, as well as other points. For this reason, focus groups are organized at the initial moment of developing an offer or value proposition .

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