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Game of Trains, the creative crossing of VP Media Email Lists

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Game of Trains, the creative crossing of VP Media Email Lists

Spain has one of the largest railway infrastructures VP Media Email Lists in the world and the second largest in Europe. Even the Spanish High Speed ​​(AVE) model covers large shares in the transport market, such as the Madrid-Barcelona line. However, it remains one of the most underutilized sectors in the country, despite the 65 billion euros in investment over VP Media Email Lists the last 80 years. With a view to a greater environmental commitment, and to promote the recovery of the economy, the Government proposed a project to liberalize the train system. In this way, new companies have entered the AVE market, which in these 80 years had had only one player, Renfe. The entry of new participants will VP Media Email Lists promote the development of services through healthy competition, in addition to offering users a greater variety of prices and services. Oh, and it will also VP Media Email Lists favor the crossing of commercial campaigns between the two, as we have seen this week.

Let the game of … trains begin This Sunday one of the new companies on the railway scene, Ouigo, inaugurated its first service between Madrid and Barcelona . VP Media Email Lists In response and seeking to reaffirm its position in the sector, Renfe launched a particular welcome campaign with a reference to Game of Thrones. In the campaign, created by the Mrs. Rushmore agency , we see how the Spanish state company welcomes new competitors, highlighting its 80 years of rail management. VP Media Email Lists The intentions of the campaign are clear, Renfe wants to maintain its leadership in the sector, stating that it is ready to face the challenge of the competition. For its part, the French company Ouigo did not miss VP Media Email Lists the opportunity to respond to this welcome with a campaign marked by a rather discreet tone of mockery. In its response, the French company highlights the monopoly that the Spanish company has maintained over this transport system in the last 80 years.

VP Media Email Lists
VP Media Email Lists

Claiming that “playing only VP Media Email Lists 80 years old can end up being boring” , so they are delighted to join the proclaimed Game of Trains . On the other hand, Intermodalidad de Levante (ILSA), which will also participate in the VP Media Email Lists Spanish railway liberalization, has decided to join this crossroads of campaigns this Monday. In his answer, he also refers to the series Game of Thrones, claiming that VP Media Email Lists “To forget about the Red Dragon is to play with fire.” Remember that the color red is representative of your brand, and will even be part of the uniforms eu phone number and trains within your service With this campaign, ILSA consolidates its position within the competition, although it has not yet entered into operation with any  VP Media Email Lists service. However, they imply that they are working to bring their services to the AVE scene as soon as possible and join the train game. Renfe must keep up with its campaign.

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