From La Cultura del Marketing you know that from time to time we Peru Email List like to break with the posts or articles that talk about any aspect of marketing, whether digital or traditional, to take the license, to launch reflections and thoughts on professionalization into digital cyberspace and marketing management. There are few digital watchtowers that from their point of view defend the dignity of marketing, understanding marketing as a discipline, understanding marketing as a science, understanding marketing as a business management tool and understanding marketing with PROFESSIONALISM . It is time to unmask false prophets and gurus, merchants of traveling fairs who only know how to sell canned smoke.
Marketing must be understood and applied with dignity, with knowledge acquired and accumulated in years of experience, with methodology, with tools and of course with ethics, a lot of ethics. We cannot and must not forget that we offer services to companies that seek to advance, to take a step forward in their business models. Therefore we sell solutions that can range from understanding and knowing your client, to strengthening a brand or simply establishing communication with your employees. And you will wonder, what happened? Well, it is becoming more and more frequent to meet company managers, managers and directors or senior managers, who tell me that they distrust marketing professionals.
who have sold them projects and ideas but at the moment of truth the best they have known to do has been to collect and leave. Does this situation sound familiar to you? In these cases we find ourselves in the fearful and compelling situation of having to make eu phone number a plea in defense of marketing and its professionals , of explaining to that deceived client what it is and what it means to be a marketing professional, to restore a damaged and almost lost. For this reason, this article, which I hope is one more grain of hope in this long and hard battle.