However, once that initial confusion is overcome, it is easy to see how this practice brings great benefits, not only for each of the teams involved, but also for the entire business, generating more and more opportunities and simplifying internal processes . But you Kuwait Email List may be wondering: what is the secret behind the “Ventarketing” strategy? Well, there are a number of important factors there, but one of the main ones is the SLA (Service Level Agreement), which “turns on” this combination of marketing and sales. Do you want to Kuwait Email List know more about what this acronym stands for and how it can help you align both teams? If your answer is “yes”, keep reading! What is the Service Level Agreement (SLA)? How important is the SLA? 6 practices for building a broad impact SLA What is the Service Level Agreement (SLA)? The term SLA stands for Service Level Agreement, which can be translated as Service Level Agreement.
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But what does this really mean? Basically, it is an agreement between two or more areas , usually marketing and sales, when they come together to achieve better results for the business. This agreement: determines the essential roles of each team, set clear goals for both of you, reconciles the metrics that must be followed, define when to transition a lead from marketing to sales, etc. In other words, the SLA is the Kuwait Email List document responsible for keeping everyone aligned with the same goal. This helps to avoid that expectations are higher than they should be for one of the sectors, or that one of them has many more tasks than the other, for example. How important is the SLA? As you can see from the explanation above, the SLA is a kind of contract between the marketing and sales teams.
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Through it, each one is aware of what to do and knows what to expect from the other . But does it make that much difference at work? Yes of course! Take a look at these benefits that SLA brings when set correctly: Goal alignment The first benefit, of course, is Kuwait Email List knowing that with an SLA applied properly from the start of the strategy, the objectives will always be aligned. This agreement must be very specific in terms of objectives to be met and deadlines for this to happen. In that way, having the same results in mind is much easier for everyone, and from there decisions can be made that facilitate the achievement of those goals .