The more we advance as marketers, the more we must study, because our brand positioning errors can cost more; after all a beginner has nothing to lose and for us it is a matter of survival. We hope you have learned something new in this post and we wish Turkey Email List you the best of luck with your campaign. Are you interested in understanding more about the subject? Then read our Brand Consistency post and learn to keep your communication aligned with the values and identity of your company! Communication is essential in companies that must use it in all their channels, which includes email. Discover here 5 tips to do it the right way. Guest Author Feb 1 | 7 min read how to communicate better Although email is Turkey Email List still a very useful tool, it is not a secret to anyone that it is a communication channel that has lost its importance. According to statistics from Sane Box , 62% of the emails an average employee receives are not important.
What is brand perception and how does it work?
So when it comes to internal communication, email is not the best channel for all types of messages. In addition, according to this information revealed by Kaiako , email is the least preferred customer service channel for consumers with 23%; Above are the telephone and the chat thanks to its immediacy in the responses. To be honest, it has probably taken all of us more than 24 hours to respond to an important Turkey Email List and we also received a very late response. While, if it is mailing or sending mass emails as a digital marketing strategy, the average open rate is just 21.33% according to MailChimp statistics . Although it has a great ROI , its effectiveness is not the best One of the interpretations these statistics deserve is that, perhaps, we are not using email messages in the best way.
Why is this relevant to a business?
Read on for these 5 tips to communicate better using email! 1. Optimize the “subject” line . Be concise, avoid over-communication . Use the spaces to separate important ideas . If you are emotional, do not write emails! 5. Lean on tools 1. Optimize the “subject” line Communication begins even before the first word of the email, since the subject is part of the message, since it contextualizes it and establishes Turkey Email List a premise. It’s a first impression, so it counts a lot. It does not matter if you are a networker building a network of contacts , if you only send corporate emails or if you are sending an offer to a client, a good subject line will help you stand out.