The publicity and propaganda are definitely no longer the soul of business and the company does not develop ways to earn the esteem and confidence of your audience may pay a high price for it. The influence of the Internet in the purchase process It is not Madagascar Email List only Internet service providers and electronic commerce that should worry about this, since statistics show that the tendency of the vast majority of people is to search for information on the Internet, even before making purchases in physical stores. Instant searches for products and brands on search engines and comparison sites have become a key step in the buying process . This has even significantly changed the structure of Madagascar Email List websites and social networks. Areas such as evaluation and comment sessions have become 100% common on online pages and stores such as the classic “I like” on social networks.
So why should you repurpose content?
People are proactive in seeking information to find out what other customers think about a company and its products before making any investment. The negative impacts of a bad reputation on the web Regardless of the area in which a company operates, the first impact we perceive when our brand reputation is not good is the increase in objections from our audience. Customers are beginning to question our products Madagascar Email List and services much more, as well as the honesty of our organization. Professionals may experience a decrease in the demand for their work and their presence at events and content. Companies can register impacts on billing, LTV ( Lifetime Value or lifecycle of the client ) and even in turnover rates ( turnover ) . On the other hand, it is important to bear in mind that not having a presence on the web is as harmful as a bad reputation, since a business with few references also generates distrust among consumers.
From blog posts to infographics
The positive impacts of a good job in Digital Reputation The brands loved by the public sell more, that is obvious. But the results of a good job in Digital Reputation go far beyond sales. These companies also gain greater authority in the market, have more collaborators, Madagascar Email List attract the attention of investors and, of course, grow more. However, from a customer’s point of view, the return can be even more surprising. Although the modern consumer is more critical in their purchases, they are more willing to build a relationship with their favorite brands and even contribute to them. In addition to having high loyalty rates, the “spoiled of the market” companies also get an army of propagators of their ideas .