The world of advertising has been constantly evolving since the first ad was created. From USP to Lovemarks, advertising has been writing its own history and has developed in the last decades in an unprecedented way to overload our stimulating environment. Poland Email List Today we receive many advertising impacts daily, the consumer has thousands of options, information input channels, offers, etc. at their fingertips. This “environmental noise” has led the consumer to become more exquisite, and only pay attention to that new advertising, more suggestive and of course that stands out from the immense sea of products and brands in which nothing. However, contrary to what the great Darwin postulated, evolution understood from an advertising perspective may not mean improvement or positive development of it.
“Standing out” at any price is not the best of ways , because we must not forget that, although many may not understand it that way, advertising has a social, ethical and even educational responsibility. Ethics and content in modern advertising As a passionate amateur of advertising and marketing science Poland Email List, I like to keep an eye out for advertisements on television, on the street and on the networks and, I must admit, in addition to several excellent advertisements that we also found, I have been disappointed many, many times. It is not only a matter of technical quality of an advertisement.
It is more about plot poverty among other things that I will comment a little later: [box] Does a company really intend to convey seriousness or good work by comparing its toothpaste with a mouse on a ship during a storm? Does a company the size of Mediamarkt eu phone number really intend to raise the idea of not being stupid to an audience that, through the morphology and focus of its advertisements, more typical of “the hunger games” or the series “Black Mirror ”, Seems to be calling you all over your face? [/ box] If, according. The final numbers are the ones that speak, the target to which they will be directed will be the appropriate one and that long etcetera.