Anything that allows the personalization or personalization of certain content is, in practice, a way to achieve engagement, increase the time of permanence and, among other things, reduce the bounce rate. For the company Raid , for example, which produces insecticides, Italy Phone Number List how do you make a content about insects or your product interesting for the user? Writing a text about the main types of insects may not be the best option to be successful. This being the case, they opt for the creation of a quiz with some basic questions to help the client discover which insect is in their house and which is the most efficient product to combat it. Optimization in the capture of valuable data In the age of digital transformation , information has become even more valuable, as companies now want to know as much as possible about customers: what their wishes are, their goals, Italy Phone Number List even their behavior as they navigate your pages . With interactive content and SEO, this task becomes even easier to do, as you have captured their attention, making it easy to move on to the next step.
How to measure Engagement in Marketing?
Following the example of Raid, after the quiz to indicate what the insect should be, it becomes much easier to put a really efficient CTA to obtain, for example, identify more details about the potential client , from the city where they live to the type of property where you live. All this data will refine and qualify your next Marketing actions , making the work more precise and efficient. sea guide Mobile experience improvements Interactive content must be adaptable to the most diverse display formats, especially for those who use mobile devices. So when this type of Italy Phone Number List material is produced, the trend is for the mobile experience to improve as well. The good news is that, for Google, actions in that regard count valuable points when defining the ranking on a search engine results page. To give you an idea, being able to improve that service ends up even generating an increase in your chances of conversion .
What types of engagement are there?
According to a survey conducted by Google , 90% of companies that have allocated resources to offer personalized experiences to users have seen a significant increase in their profitability. Not bad, right? CTR increase By investing in interactive content, your company becomes a reference on the subject, attracting organic traffic due to what other customers have already shared and also for a better positioning on Italy Phone Number List search pages. As a result, the CTR (clickthrough rate) tends to increase , which generates more interest in those who see your ads and campaigns. The advantages are very clear when it comes to interactive content and SEO, right?