Customer lifetime value’ An eye-opener to start: not all your customers are valuable. According to Pareto’s well-known 80/20 rule, 20% of your customers’ India Phone Numbers account for 80% of your profit. In other words: 8 out of 10 customers are not very profitable . What’s more, quite a few are even loss-making. And yet many companies continue to target all their customers. After all, marketing campaigns are often still an ad hoc effort.
Behind and Also Looking Forward
The campaign generates new sales, it is considered successful. But for the company, the investment only really pays off if the customers keep coming back afterward. Enter the importance of customer lifetime value (CLV) the value of the customer over the entire period that they are a customer of your company. To determine that value, you have to take into account the historical and future revenues and costs of all.
So Let’s Start the New Year
Activities for sales, marketing, and operational activities (both one-off and recurring). That is quite a complex assignment for which gut feeling – in many cases still the basis for decisions among sales and marketers – is not enough. Artificial intelligence, on the other hand, calculates this very simply and keeps it up-to-date. 2. Remember: AI-driven marketing is becoming the new normal ‘Digital first’ has been the adage in.