Convenience The third C is convenience, which we can compare with the P for plaza in the 4 Ps strategy. However, we must emphasize that they are very different elements. Plaza simply refers to the place where the product is sold. On the other hand, convenience is a Kenya Email List much more customer-oriented approach to this marketing strategy. After analyzing customer habits, you should be able to know if they buy online or in physical stores, as well as what they are willing to do to buy your product. The overall cost of the product will determine, in part, its suitability for the target audience. The purpose is that the access to the product is simple enough and with a good cost benefit so that the client Kenya Email List can buy it without difficulties. Communication The fourth and last C is communication , which arises to replace the concept of promotion in the previous strategy, despite being quite different.
Are Dwell time and Bounce Rate the same?
Communication is the key to marketing in any business today. Without it, the 4 Cs of marketing would be ineffective. Product promotion is used to influence or persuade consumers to make them buy a product. Therefore, promotion can be, in many cases, manipulative and ineffective. However, communication is, again, a customer-oriented approach to fulfilling the task of selling products. Being that, communication Kenya Email List requires interaction between the buyer and the seller. A marketing strategy that can be easily done on social media , for example. Marketing a product on your social networks or including links in your profiles can be very advantageous for customers. This allows them to interact with your company on a more personal level and eventually induce loyalty towards your brand .
How to measure your Dwell time?
The 4 Cs of marketing can be very advantageous for any marketing strategy. After all, this strategy forces marketers to really understand their audience, even before developing a product. Clearly, the 4 Cs of marketing require communication throughout the entire process, from start to finish, and it starts with understanding the consumer’s desires for the product. When using the 4 Cs of marketing, it is important to always Kenya Email List think of the consumer first and maintain effective communication with them throughout the entire process. And since we are talking about marketing strategies, it is worth understanding the concept of content marketing , one of the most efficient communication tactics of modern marketing. The marriage between marketing and sales may sound a bit strange to professionals in both areas.