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Do online trust seals in an ecommerce provide greater consumer security?

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Do online trust seals in an ecommerce provide greater consumer security?

Spain .- According to the ‘I Study on Confidence of Spaniards in Online Shopping’ carried out by Confianza Online and Showroomprive , Spanish consumers now trust electronic commerce more than five years ago. One of the main reasons for this is the absence of conflict, that is, the fact of not having significant incidents in the purchases made on the Internet.

Not surprisingly, 57% of Spaniards express their Armenia Phone Number List preference to buy in an online store that has an official certificate that ensures their safety and professionalism, such as the Confianza Online seal, according to the report. “Having this seal shows our customers that they are buying in a secure store that protects their personal data, etc. Likewise, another of the advantages as e-commerce is that in case of incidence, consumers can, in addition to contacting us directly, ask Confianza Online to act as an intermediary for free ”, explains Marianne Brucy, international director of Business Development by Showroomprive.

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The origin of electronic commerce is also another factor of confidence for the Spanish consumer. Thus, 61% declare that European online stores offer them greater confidence than those with non-EU origin. What are the customer service methods that provide the Spanish consumer with greater confidence when buying online? In order, the telephone (as claimed by 51%), email (29%) and online chat (14%).

In conclusion, the aspects that provide greater confidence to the online user when making purchases in an ecommerce are the presence of quality and trust Brother Cell Phone List seals (37.4%), the ease of contacting the store (22.8% ), the brand of the establishment (17.7%), the clear identification of the seller (16.4%) and the design of the website (5.5%).

The study was prepared according to the responses of a sample of 700 Spaniards with Internet access last September.

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