When a company decides to communicate a message directly and personally to its client, Kiribati Email List it has a multitude of channels; phone call, SMS, e-mail, social networks (Facebook, Twitter, Linkedin …), including WhatsApp, Blackberry Messenger, Spotbros, Line … In addition, there is the possibility of doing it on different platforms such as computers and laptops, tablets, smartphones, video consoles, web … that enable a multi-channel and multiplatform message, leaving little aside the more traditional means such as postal mail. We are in an ultra-connected world !!! It is obvious that a change of model is taking place, focused on the consumer, who now has total control, increasingly informed and interactive, more demanding and socialized, who decides from the reception of the message, to the channel and platform, to the reading anywhere and at any time, since it programs its own “consumption”, always under criteria set by it. Does disruptive thinking sound familiar to you ?
Does all this mean that traditional marketing techniques are dead? That companies will stop making commercial visits, telemarketing, postal mail, brochures and flyers or that even the man / woman advertisement will finally disappear? Obviously not, but it is evident that now we must do it under a new approach, looking for new formulas, with marketing techniques and a high dose of creativity, optimizing expenses and with the ultimate goal of obtaining the much desired economic return; without forgetting to always do it under an annual marketing strategy … Do you agree with me? To show you this in this post, I have come to vindicate, within the traditional direct marketing actions, the postal mail, as an effective marketing tool that differentiates itself from the competition, which can be generated at low cost and can be useful when designing the actions of the marketing plan of any company. Go for it… In the realization of a successful postal mail, it is essential to develop the following steps to points: TARGET.
– Define in detail the potential client or target audience that we want to reach with the mail. This type of action works much better in the business “B2B” (business to business) than in “B2C” (business to consumer), but in both options the redemptions or level eu phone number of responses are still profitable. – Segmentation of the potential client , this point is critical to achieve success in the action since they are the variables that will define exactly who we are going to address. They can be demographic, geographic, sectorial variables, by turnover volume, habits and customs … – Have an updated, qualified and standardized database that is in accordance with the target set. It can be the database of our own company, if it is for a loyalty or upselling action for example; or we can rent or buy it in the event of a new customer acquisition action. – It is important not to forget which minimum data fields we must have: company, CIF, postal address, city, ZIP, position, name, surname, e-mail (for the subsequent reinforcement action).