Digital Transformation Guide: Origin and Meaning of Terms
Experts have used the term “digital transformation. For at least a decade since the introduction of the technologies that revolutionized the digital business. Social media, mobile technology, data and analytics, cloud computing.
Initially rejected by many as a buzzword. Digital transformation has since become necessary and urgent. Its reach extends to new enterprise technologies such as artificial intelligence. And natural language processing, machine learning, robotics, blockchain, virtual and augmented reality, and e-commerce .
For many organizations, the COVID-19 pandemic has accelerated the work of digital transformation. Digital-focused companies with the equipment to enable remote work and prosper during a pandemic. Haven’t suffered as much turmoil as the ones that. Have been stalled when it comes to digital transformation.
According to McKinsey, companies have accelerated customer-supply. Chain interactions and internal operations for three to four years as part of COVID-19’s response. The share of digital or digitally enabled products in our portfolio has been accelerating for seven years. Philippines Photo Editor
For organizations of all sizes, digital transformation can be a complex and challenging process that involves strategy, technology integration, and management commitment. There are also various digital transformation projects. It can be as simple as moving from snail email to digital marketing, or as complex as evolving from a physical store to a website or e-commerce channel.
Often, these projects share a common end goal, such as solving business challenges, achieving goals, reducing operating costs, and delivering a better customer experience. Studies have also correlated digital transformation with better financial performance and business outcomes.
Leverage Technology to Streamline Marketing and Sales Consumers
Consumers are looking for tools that simplify and streamline the entire purchasing process, from research and planning to brand engagement and post-sales stages. For this reason, it is important to invest in smart technology that raises consumer interest and makes every part of the customer journey painless.