Ebook Email Marketing Campaigns Leave your email and get the complete Digital Marketing Metrics for Ecommerce If you have a virtual store , Digital Marketing metrics will tell you how well positioned you are in the minds of your potential customers and consumers. Get to know the most useful ones! 21. Web traffic Reviewing the number of people who go to your ecommerce will give you a glimpse Sri Lanka WhatsApp Number List of what your sales can be. You can also measure it according to: traffic sources, keywords, active campaigns and percentage of new or recurring visitors. 22. Cost of sales Determine how much it costs the business to sell each of its products. 23. Cart abandonment rate Percentage of buyers who abandon their visit after having added products to the cart. This can help you uncover errors in shipping costs, hidden fees, or misleading prices.
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Average order value It is the average amount of money that each customer spends on your ecommerce. It is essential, because if you want to increase your income, you must know how much your users are spending and how to increase that figure. 25. Cancellation fee Measure the number of customers who stop buying from your store over a period of time. It is valuable to recover old clients and rethink your promotional Sri Lanka WhatsApp Number List actions. 26. Customer satisfaction One tool to measure customer satisfaction is a CRM . Thanks to it, you will have the opportunity to communicate directly with them, understand their needs and determine the level of delight they get with your products and services. Metrics for Google Ads Finally, in our list, we will tell you which are the most relevant metrics for your campaigns in Google Ads . 27.
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measure the level of quality that your ad has. 29. Cost per conversion It refers to what it costs to convert each lead or customer with an ad. 30. Middle position This is the average position your ads occupy on Google. Each SERP shows 7 ads, so if your average position is less than 7, your strategy is not entirely effective. 31. CPC Cost per click is the amount of money it costs you for each click on an ad for your business. If you want to be successful with your ads in Google Ads, you need to keep track of these metrics to determine if, in reality, you are having optimal results for your aspirations and possibilities.