“If it were easy everyone would be doing it.” say some of the most successful entrepreneurs in the world and they are right. Before starting a marketing campaign , as we will analyze in this case; You must always consider that it is an attempt and that like everything in life, it can fail. But it is essential to try again. And if you fail, there is always a new opportunity. Knowing where we have failed and why. The goal is to get as many marketing campaigns to work as possible. And so then let’s see our dreams as a brand come true. Or put in a professional way: “In every marketing campaign you have to monitor, measure, test, re-measure, re-launch, measure, correct and move forward .” It is the basis of any digital marketing campaign: the data. If we analyze the etymology of the word undertake. We will understand that it was born from the concept “imprendere”, the Italian way of saying Bulgaria Email List: undertake. And what is entrepreneurship is nothing but taking all our suitcases of dreams. Put them in the ship that is our imagination and take them out to sail. Regardless of how the sea that represents the market is shown. In a professional way, mark the objectives we want to achieve, design the action plan with marketing campaigns, measure and meet the objectives. After all, the bumps and swings in the course do not matter, it only matters to reach our destination. Marketing campaign, adapt to change Of course, no company stays afloat, following the analogy of the boat, if it does not know how to adapt to the changing winds of the market. What currently appears to be a very good idea that will last for dozens of years may collapse in just a couple of days. Is that the audience and consumers change according to dozens of factors. Factors that as digital marketing professionals we must know and analyze. One of the most important is technology, which every day surprises with new advances. For example, the incorporation of facial recognition technology in the new iPhone X, which allows payments to be made through that platform, something unthinkable just five years ago. Of course, companies that do not adapt to these changes will disappear, so it is extremely important, in addition to being motivated to undertake, knowing the cloth in which we are going to play our game. “If you know the enemy and you know yourself, do not fear the outcome of a hundred battles,” explains Sun Tzu in the manual “The Art of War.” And beyond the violence of war, the market is in a certain way a battlefield, in which we have to know our competition well, to analyze their weaknesses and advantages. Hence the importance of performing professional market benchmarking .
But going even further, it is vital to know our scope and limitations, that way we can work to correct them and not fear the result of a hundred undertakings. How to design a marketing campaign At this point, whatever the marketing campaign that we are going to define, we must follow these steps: 1. Define the objectives of your marketing campaign . What do we want to achieve with the campaign, increase the sales of “product A” by 6.5%, increase the request for leads by 2%. It is essential to be very clear about what goal the marketing campaign must achieve. 2. Which buyer person you are going to impact. Brands already work with different buyer personas, therefore the campaign must target and impact a specific buyer persona. Or put another way, the marketing campaign must be micro-segmented. 3. Value proposition What will be the competitive advantage that the campaign will communicate to our potential clients? We have to rely on the values of the brand, it adds value to the campaign not only with the price variable. 4. Commercial proposal Now if it is time to define what type of promotion or commercial action is going to help incentivize the sales of the campaign. It does not always have to be a price discount, it can be a complementary service, a special price on the second purchase, an addition to the service / product … 5. Marketing campaign actions Now is the time to define the most tactical part of the campaign. Publications on social profiles, promoted publication, Facebook Ads campaign, email marketing…. 6. Campaign budget . Of course, everything must be within the defined budgetary framework so as not to assume more costs. 7. Campaign timing . It is key to limit the marketing campaign in time, with a start date and an end date. 8. Analytics and monitoring. You cannot fail in the whole process. From before launching the campaign until at least one month after its impact. In addition, during the execution of the marketing campaign, modifications and corrections will have to be made. Types of marketing campaign In this sense there are many types of campaign, as many as surnames want to put it. We give you some as a reminder. Offline marketing campaign , which is launched in non-digital media. Online marketing campaign Paid marketing campaign Social marketing campaign Email marketing campaign Direct marketing campaign … The key will always be that it is aligned with the digital strategy of the brand, and helps to achieve the objectives by area or type of campaign. In other words, if I launch a social media marketing campaign, it should contribute to achieving the objectives set for the social media area. Recommendations for your marketing campaign Returning again to the analogy of the ship that is about to leave, as good captains we must know our inventory. What are we going to sell, how do we want to present it, is there a product or service problem that we must take into account? These are perhaps the most important questions before launching a new marketing campaign. It is that one of the most common mistakes among “newbies” is trying to fight the market as soon as possible, but reality shows them many times that they were not prepared. Of course, making preparations does not mean spending too much time waiting for the “right moment”. Neither too hasty, nor letting yourself be too much, you have to find the right time. It is an art, which perhaps not everyone understands or handles. But there are guidelines to understand when will be the best time to launch our ship into the turbulent and competitive seas of the market. In a way it is about “feeling” what comes back in the air. That kind of energy that many times we ignore, but that in the face of a new venture it is essential to perceive. It’s about that hunch, feeling, intuition or whatever you want to call that little push from the gut that will tell us when the time is right. It can be a small detail, a comment from a potential consumer, a news item that indicates a rise in interest or an opportunity. Feedback is key in a marketing campaign It is that when launching the market you have to have a certain coldness. Coldness that allows, in a way, to get away a bit from the impetuous and inexorable subjectivity. To analyze what we are about to do from another perspective.
For that there is nothing like the look of a friend or acquaintance. Without going into too much technical detail we can discuss an idea awaiting your feedback. In short, and broadly speaking, that is what this art we are talking about is about: feeding on the environment to have a more precise vision. In this way it will be much easier and more comforting to embark on the adventure, but we will also have a better chance of success. No to prudence, key in your marketing campaign It is an aspect of our lives that we must leave when driving our vehicle on the busy roads of this country. In marketing or marketing, prudence should only be accepted when complying with current laws. In the rest of the aspects it will only bring us problems. “He does not risk, does not win.” Players at the poker tables often pray and they are right. What is the point of keeping the cards in hand if we can win big. The market is the place to put your foot on the accelerator, measuring the consequences, but without being afraid of it. If we end up in a conservative stance, in which we are evaluating every step that we are going to take, we can end up devastated by the competition. It is not about going crazy at maximum speed against a wall, nobody survives such a crash. The metaphor aims to take what we know and apply it to put fear aside and be able to launch ourselves as it should to that new adventure that is a marketing campaign. If we have an idea that makes sense from our point of view, we can share it with others and hear their comments. The people who will help us the most are those who tend to get straight to the point regardless of whether they hurt us in the process. Example marketing campaign Let’s see how we can improve our marketing campaign in technical terms: 1 Social Networks At present we cannot pretend to impose our way of thinking, but to adapt to what the client is looking for. There is no use trying to impose a product like a gaming mouse, for example, among an audience that works in the office. We may be lucky, but we will surely be more successful by going to a streamer channel or a game fan page where we can attract more interest. It’s a matter of being specific. 2 Analyze competitors and the market As Sun Tzu said, knowing our rivals will help us create better strategies and eu phone number separate ourselves from their mistakes. Mercy does not exist in the market, it is better that mistakes are commented on by others and we learn in advance. 3 The importance of offers Supermarkets know this concept well, it does not matter if we lower a penny, it is vital to clarify that it is an offer. The 2 × 1 style combos are excellent ways to sell, as well as the strategy carried out by the Appetito24 firm that expanded its coverage to Costa Rica, but also offered free express delivery throughout December. 4 Make use of social networks Today they are the best sources to reach consumers. There are not many people who are outside these circuits, so we will surely find our perfect clients exploring the networks. If you use Facebook, you have to look for interest groups that fit what you are trying to sell, on Twitter it will become more important to join a hashtag of local rather than global importance and finally, on Instagram the visual will be more successful, so that perhaps it is better to limit that space to offers and presentation videos. 5 Google Analytics If we have a well-established site to present our products, we can analyze the most successful with this tool offered by the computer giant. If we present news or other information on the site, we can break down where our audience comes from, allowing us to enhance the weakest points of our digital communication.