That is why the services provided to each client are based on a documented, scalable and rigorous strategy, which is developed through the 4 phases of the Rock Content methodology : 1. Basic content structure The sequence of objective and coherent Guadeloupe Email List actions of the strategy begins with this phase, in which the following tasks are accomplished: documentation of objectives and KPIs; documentation of the Buyer Persona ; identification of relevant and strategic keywords ; preparation of the corporate blog to receive publications; constant and uninterrupted content production; construction of a relevant volume of traffic; analysis of the first results. 2. Traffic machine Once the previous points are Guadeloupe Email List placed on the i’s, we enter the traffic machine phase , which to “carburet” requires the following actions: Constant activity in social networks; Definition of calls to action (CTAs) for Email Marketing; Definition of Email Marketing strategy; Generation of at least the first blog subscriber.
How to carry out a demand generation strategy?
Lead Master Here the strategy is already much more advanced, for which the strategic tasks and tasks are associated with: culmination and publication of Landing Pages ; identification of the sales funnel; Marketing automation; Broadcast rich and extensive materials to capture prospects; generation of the first MQL (qualified lead). 4. Doing business Finally, we enter the stage focused on the production of profit through Guadeloupe Email List Content Marketing , so that you can begin to have a notion of your Return on Investment. This entails: definition of key conversion; generation of business opportunities via Inbound Marketing; Track the results of each stage of the funnel. Once all these steps and key aspects have been validated, the work… is just beginning! And then the constant evaluation follows, the consequent optimization of the strategy and the search for new growth and positioning opportunities, always with the support of the Rock Content team.
Demand generation or lead generation: what is the difference?
Contents They are the creative and operational piece of the campaign puzzle, which unfolds through a quality technological platform, the inventiveness and expertise of Rock Content and the work and wisdom of its extensive network of qualified freelancers. With regard to content, the Rock Content strategy defends and promotes fundamental strategic and quality aspects, such as. SEO Organic positioning is Guadeloupe Email List one of the main value additions of our service, for which our task is to master and apply from the most recondite secrets of SEO to its most basic and profitable practices. Part of the planning, as you already saw, is the identification of keywords and other elements that lead to the development of content with a high probability of being positioned at the top of the Google results lists.