As we can imagine, creating a logo or the conceptualization and design of a logo for a company or business is something very significant and relevant, since through the logo we can attract the attention of many people and therefore increase the number of clients and customers. services provided. The image Anguilla Email List of our business is key to getting where we want to go. The logo is part of the brand, it is born with the naming and is developed with the branding , giving the visual packaging of the values that the brand wants to transmit. What is a logo As they used to say, the face is the mirror of the soul, and in this case, the logo is the face of our company. It will reflect our principles and our services and products provided. It will be what people remember about our company and what they will recognize at first glance after seeing it anywhere. Therefore, a logo or logotype is a graphic representation that identifies a brand in a visual way to facilitate its recognition, differentiate itself from its competition and associate itself with the products or services it markets. In this sense, there are three types to take into account: Isotype: is the graphic part or drawing Imagotype: it is a symbol plus the accompanying text (ungrouped words). Isologo: symbol plus grouped words. Keys to create a logo So, creating a logo is something that requires special dedication, time, and above all design. If we can finally create a logo that people can keep in their memories, we will have succeeded. We can think of mythical brands how they can be sports brands like Adidas or Nike. If we think about it, your logo comes to mind and we are able to recreate and remember it perfectly. The same goes for other logos, like McDonald’s. We will always remember such striking logos. So, that is what we must achieve with our logo, that it be remembered. Thus, there are a series of tips or mini tips that we can follow when obtaining a design of our own logo.
If we heed these tips, we will finally be able to obtain a satisfactory result that reaches everyone. Simplicity in the logo First, simplicity is rewarded. If we create a simple logo , we will be creating an easy to remember logo. It is preferable to have simple shapes and neutral colors, rather than opting for several mixed colors and strange shapes that in the end will be much more difficult to remember. Take, for example, the Apple logo . A gray apple. Simple as that. It is a logo that everyone knows and identifies around the world, and we see that simplicity is what reigns in this logo. Something similar is what we must achieve to achieve the ideal logo. Logo consistency Next, it is recommended to use a consistent logo. By this, it is meant that the logo must reflect the principles of the business in question. It’s about being consistent. Our ideal logo has to convey what the business wants to say. In other words, if our system or products are easy to use and have transparent instructions, the logo must reflect all of this in some way. For this aforementioned, we must think clearly and break down each and every one of the characteristics of the business, in order to transfer them to the logo in the best possible way and make them visible in it. Next, the ideal logo, as we mentioned in previous paragraphs, has to be simple. Novel or disruptive logo However, a novel, daring and attractive touch that allows customers to remember the logo more clearly never hurts. Something that is especially characteristic and unique in our logo so that it is never forgotten. This magnificent mixture of novelty with simplicity will lead us to the sure triumph of our brand through the logo. This little novel touch will make people talk and the brand will move from mouth to mouth, making itself known with little effort on our part on that side.
Thus, we will see how our logo is easily applicable to a wide variety of products that will allow us to advertise for a long time. We can put our logo on notebooks, on t-shirts, on glasses, on CDs, on pendrives … In a wide variety of products that we can give or sell to people and that they will see the logo for a long time, thus making it more remembered every time. In addition to all this, for all emerging businesses it is highly recommended to take the right amount of risk and get something more daring eu phone number, a logo, so to speak, slightly extraordinary. On the other hand, if it is a company that already has experience in its sector, is already recognized and is established, it will not be worth it. As a start-up, there is never much to lose and it is always good to take risks, as that is the basis for success. Therefore, including in the logo an element related to your sector or that only really interested people can identify, will be a key point that will make the logo, as well as the company, successful. Test your logo Finally, it only remains to add the last step that we can follow to create our logo. If we are not sure about it, we can always evaluate it in different ways. Either by asking family members and acquaintances, or directly by doing a broad survey on the Internet or on social networks, through which people can vote or comment on the logo. We can also expose a couple of logos or a few more to put to a vote and keep the preferred one. There are always different ways to get outside help to make our decision. It is essential to obtain feedback to help us in the process of improvement and final design of the logo. In any case, let us never forget that every logo evolves with the brand itself, undergoing substantial improvements and modifications, but maintaining the essence that gave birth to it. That is why it is a critical element of branding.