When talking about the implementation of online marketing strategies South Africa Email List, concepts such as SEO , SEM, analytics, Inbound Marketing, Social Media, contests and gaming, e-mail marketing … all inescapably linked to the final achievement of such objectives, such as the increase in visitors or users, the increase in the conversion rate, the increase in sales, the generation of engagement or online reputation … Therefore, when designing a digital marketing strategy, we must prioritize which tactical elements, those mentioned above (SEO, SEM, Social Media, Displays …), will integrate the strategy, design them for our target (segmenting our clients and potentials), stick to a budget and timing, set goals, plan, launch, execute and measure. So far everything perfect !!!!
The problem is that in digital or online marketing, we have a critical horizontal element, which is often the most overlooked, and which is the main motivator of repeat visits, prescription, recommendation, engagement … yes, we are talking about content, marketing content in its broadest sense. As always happens in marketing, professionals in this sector love to put labels and surnames on everything, treat them as something new and give it a lot of diffusion. This case was not going to be an exception. Content marketing is nothing more than the generation of useful and interesting content for the user Then it will be framed in a specific type of content for a specific type of user. For example, this blog talks only about marketing issues and is aimed at both marketing professionals and students, as well as anyone who likes marketing in its broadest sense.
What we can never forget is that all content must contribute “something” to the end user / reader: be it a solution, data of interest, learning or teaching, news, analysis and conclusions, projections, forecasts …. Translated into marketing language, all content MUST PROVIDE VALUE !!!! eu phone number And I wonder, have we marketers never done content marketing? Obviously yes, what happens is that now there are more platforms and channels but the base, the way of doing it is the same !!!! Elements of content marketing This is neither more nor less than the different ways that there are today in the digital world to publish content, the formats: We give you the keys to not fail when you write content, although as you will see everything is common sense.