Of course, each segment is made up of users who are similar in different criteria and aspects, which makes them feel motivated and comfortable with the same stimuli and strategies. In this way, brands manage to strategically adapt business processes to each Belgium Phone Number List of these groups, in order to make them more effective and profitable. Customer segmentation vs market segmentation While market segmentation seeks to separate a company’s broad target audience into small groups, customer segmentation focuses on analyzing the company’s current and ideal consumer base. This substantial difference means that, in the case of customer segmentation, more precise and objective information is handled to Belgium Phone Number List carry out the classification process. And it is that the data can be obtained, directly, through interaction with the client or user. Among other things, brands are certain about who their consumers are, what they prefer, how much they are willing to spend, and what motivates them.
Personalization based on market segmentation
Meanwhile, market segmentation studies are general and the information obtained is often estimates or semi-fictitious elements. Although they are not the same, these processes go hand in hand and feed off each other. For example, thanks to the data obtained through customer segmentation, key characteristics of the ideal consumer can be identified, in order to know what type of people to include within the target audience that will then be studied and classified. The importance of customer segmentation Putting time, resources and effort into this process is undoubtedly a Belgium Phone Number List great idea. In order for you to understand the importance of customer segmentation in its proper magnitude, let’s take a look at some of the benefits it provides. Strategic selection of communication channels Segmenting your clientele will allow you to define specific, coherent and effective communication channels for each group of users . In this way, it will be much easier to maintain a constant and healthy interaction with the different segments, making it possible to listen to the Voice of the Customer and their perceptions.
What is content personalization?
In addition, you will optimize and speed up customer service and responses to certain concerns and problems. Customer experience optimization By improving customer service and interaction in general, the customer experience will also benefit . Customize and adapt your marketing processes to the characteristics and needs of each group, you will eliminate friction point and strengthen the relationship with your users . Belgium Phone Number List Resource Optimization By segmenting your customers you will no longer run the risk of making incoherent investments in resources, value additions and elements that do not generate any positive effect on the user. Instead, you will allocate resources to strategies aligned to the characteristics of each segment, which really promote satisfaction to these, providing greater potential for retention and loyalty.