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CNMD2014 The importance of adequate content in Social Media

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CNMD2014 The importance of adequate content in Social Media

México, DF.- Social networks are a perfect communication channel for brands to establish an adequate relationship with their consumers, as long as they establish a strategy that is the most suitable to generate beyond the promotion of a product or search for one buys.

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David Uribe, Creative VP of Asylum Marketin g, during South Korea Phone Number List his presentation Smart Posting: How to create engagement through content in Social Media, at the National Congress of Digital Marketing (CNMD2014), explained the steps that must be followed to achieve an intelligent strategy when posting content on social networks.

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“There is a science behind the posting, the creative message to be used, the format, be it text or video, we have realized that when you play with these variables you achieve very successful results if you follow the patterns”, explained the specialist . For the digital strategist, much of the little success that many brands have on social networks is due to the lack of analysis of their audience and the proliferation without measure of profiles and accounts that have no achievements.

“We have been very irresponsible, brands and agencies, in creating profiles because everyone has them, because you have to be, without being a specialist in the channels, or Brother Cell Phone List understanding what the affinity variables are, in the results you see, when the metrics show that nothing is generated by the channel is not related to the audience or the brand does not make the ideal content ”, commented Uribe.

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