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Brands must generate trends # CNMD2014

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Brands must generate trends # CNMD2014

Mexico.- Currently, brands must consider in their strategies the creation of trends among consumers , something that is achieved with analysis, research and transmedia Switzerland Phone Number List content , as stated by Juan Arteaga , from Llorente & Cuenca, during the National Congress of Digital Marketing 2014 .

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At the conference “Grassroot Marketing: creation of trends and social movements” , Juan Arteaga pointed out that engagement is the level of commitment of a consumer according to one or more interactions. Arteaga outlined the steps that brands must follow to generate trends in Brother Cell Phone List consumers. First, it must be identified and analyzed , something that is now easier thanks to the fact that the internet and social networks allow us to closely observe the conversations they have to find insights , determine the territories of action , the communities and their leaders .

In addition , 360-degree strategies and transmedia content with points of impact must be designed in which consumers are involved. And then classify them to reach each one through the appropriate channel and targeted content.

Juan Arteaga is a specialist in online reputation strategies and director of online communication accounts at Llorente & Cuenca. He has worked with clients such as Coca-Cola, Starbucks, Kellogg’s, General Electric, AXA Seguros, Mabe, Banorte, ICA, among others. The 2014 National Digital Marketing Congress , organized by Merca2.0, takes place in Mexico City this Wednesday and Thursday.

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