With so many metrics available, anyone can design their campaigns in Google Ads , for example. However, an extremely important detail cannot be defined by a company: brand perception . That is, how your consumers — and potential customers — see your organization . As much Vanuatu Email List as your strategic planning exposes the message you want to convey to your audience, only users can define what your business really is. The experience provided acquires an increasingly important role, so it is essential to understand what they are thinking about your brand. To clarify some doubts on the subject and highlight the importance of brand perception for the future of your business, we have Vanuatu Email List prepared an article in which we will address the following topics: Are you ready to understand what your Buyer Persona thinks about your company and how that understanding can strengthen your business ?
Positioning vs brand recognition
Read on and check it out! What is brand perception and how does it work? Why is this relevant to a business? How is it possible to analyze brand perception? How to influence a positive perception? What is brand perception and how does it work? The user experience is increasingly valued by companies. After all, the competition is more prepared than ever and you need to make more than one sale for Vanuatu Email List the long-awaited loyalty. Does your business, indeed, offer a satisfactory purchase journey to your target audience? Most companies believe it, but the reality is different. According to a Bain and Company study , 80% of brands believe they are offering a “superior experience” to their customers. However, interviewed consumers indicated that only 8% actually deliver a differentiated value offering . This research is one more example of what brand perception is. In short, it’s about how your audience views your brand .
Branding and brand positioning
In other words, it is not the message that your company wants to convey to the market, but how consumers understand what it represents. This perception is built from the experiences that your organization provides: be they bad or positive. Imagine that you have an e-commerce that preaches fast and efficient home delivery as your competitive advantage. The speech, however, does not align with reality Vanuatu Email List and many consumers are dissatisfied with the performance of the freight from your online store. The sent message may continue to insist on this point, but your audience will have a completely opposite view. With digital transformation and consumer empowerment, this assessment becomes even more important. After all, the opinion of a dissatisfied customer on a platform can impact your sales.