The point is that users are not always really ready to buy a product or contract a service, so the sense of urgency of Google Ads is not always going to be constructive. In the end, if the user creates the wrong image of what they will get with your solution due South Africa Phone Number List to not having understood it well, the incompatibility of perceptions can cause a hasty cancellation of the contract or a complaining mention of the brand in different channels. That is, preparing the user to make the purchase at the right time is what Content Marketing allows, from the production of educational and logically structured materials. In this strategy, there are content specifically targeted for the three phases of the conversion funnel: attraction: the user is still identifying his problem when expressing a doubt in the search engine; consideration here.
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you already know what your need is but you don’t understand the best way to solve it Decision: finally, the user is already aware of what to buy, but does not know which company will be able to serve him better. That means that there are different types of content and approaches for the user in each of these stages. There is a sequence in the purchase journey that can be constantly mapped, which allows greater South Africa Phone Number List predictability in the approach to the customer. In addition, the concept of Buyer Persona guarantees that the contents are elaborated specifically for the ideal client, since all their objectives and preference criteria are registered in that semi-fictitious representation. And the faster all these stages are carried out in Content
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Marketing, the more your results scale: more content indexed in Google more organic traffic; more organic traffic more business opportunities; more business opportunities more loyal customers; more loyal customers more leads to new potential customers; more leads to potential customers more qualified traffic; and so the virtuous cycle repeats itself. Optimize your ads with good content practices In the midst of South Africa Phone Number List so many advertisements, ask the following reflection: what will make the audience pay attention to the advertising of your business? The answer is simple: quality is the main factor responsible for making your ad stand out from the rest. And, much of that depends on the practices used in Content Marketing, such as the ability to create a valuable text, with creative titles , and that hooks the customer, beyond reproducing a sales pitch . According to HubSpot, 40% of Google clicks go to the top 3 search engine results .