Success in the application of a marketing strategy is the coordination of the Madagascar Email List different areas of the company around an “idea”. The next task will be the combination of traditional marketing techniques with the new ones, the “new tool” that the Internet offers us. Marketing is knowing what the customer needs to be able to offer it. It is, by definition, of all the activities carried out in a company, the one that has changed the most in recent years. Marketing is adaptation, it is following trends, it is being attentive to changes in the markets, new tastes, uses and customs, it is knowing how the needs of our clients have changed and satisfying them. For this reason, marketing is more alive than ever, although in a totally new and more effective way. It is now when marketing can be really close to the client, new tools such as the internet will allow us to know their needs first-hand and be able to satisfy them. It is clear that the evolution of marketing is heading towards a “one to one marketing” (P2P), in turning the marketing experience into a unique and different experience for each person, because each person is “several people” (a buyer who is behaves according to various buyers depending on the product and the moment of consumption), and the better we understand and serve you, the closer we will be to building loyalty and your continuing to give us your trust.
For this reason, we must bet on “going back” to use the techniques that marketing contributes, taking advantage of the new digital environment that brings us closer to the customer. If we apply this to the internet, we find that content (such as this post that we are reading) will be the greatest allies in our task of making ourselves known and interacting with our clients and users. This useful, organized and accessible content will be the stone on which our marketing will pivot. It will really be this is the one that positions us both in front of our clients and the search engines. Among the main content generation tools we find that the Blog has become that “cornerstone” on which the rest of the content is based. The decision to start with the publication of a blog will be determined by our strategy and the “need” (in many cases “opportunity”) that this task supposes as a tool to improve our positioning.
The contents are one of the best “tools” of engagement for our clients and / or users. Our contents must be useful, appropriate to his / our language and original. If we manage to add value to our “visitors” we will be laying the first stone of a long relationship based on trust. Writing a blog costs a lot, however, if we adequately define its objectives, its language, its content and its periodicity, we will be on the path of making the effort involved in eu phone number maintaining it profitable. Before starting to develop a content strategy, we must ask ourselves this question . Although there are two types of blogs: personal and corporate, we are going to refer to the latter as an attraction tool, where we can define the following objectives: to generate traffic to the website of our company. to create need for our product. to position some keywords and improve SEO. to generate “reputation” for our company, our products and our teams of professionals. to contribute our point of view to the sector and to the different clients. Facilitates two-way communication. to generate discussion topics that help users make better decisions. to publicize our company and / or products, etc. As we see these motivations revolve around the client and their needs, it is therefore what we have learned about how to do marketing, therefore it is to do marketing.