In other words, they are tools that allow the connection between the entities that sell space for the ads and those that, in fact, advertise . In this way, they allow companies to earn income from campaigns and use them for their strategy. In addition, El Salvador Email List they help the creation of ads in an optimized way, with less wasted time. In this way, these technologies favor the monitoring of results , with a closer follow-up by management. Thus, they focus on impressions, clicks, conversion, as well as automating the choice of payment methods. From there, organizations are able to manage their digital campaigns to seek the best results . In addition, these applications mainly deal with the two great tools for El Salvador Email List current ads: Google AdWords’ and Facebook Ads . How did the AdTech come about? AdTech emerged in the context of digital transformation , where companies began to need greater efficiency in their digital ads.
How did the AdTech come about?
And it is that these tools are being used to deal with the purchase of media and identify the ideal audience , and they have become a growing market. How do AdTech’s work? There are different advertising strategies with AdTech: One of them is a direct El Salvador Email List relationship between the advertiser and the entity that sells the space , with pricing between them. This is called the supply relationship. On the other hand, we also have a kind of virtual space auction for advertisers , which determines the price based on demand. There is also the possibility of carrying out ad exchanges , in which companies offer spaces for others with the benefit of being able to advertise as well. And ad networks , on the other hand, work based on space packages, sold according to customer needs. AdTech’s are ideal applications for simple and fast campaigns of organizations, without the need for deep segmentation .
What are the differences between
Therefore, its objective is to attract the unknown audience , not yet defined; thus there is a more general scope. This personalization occurs with behavior data and characteristics of users on the web, through cookies . In this way, it is possible to define the most probable people for each type of strategy. What are the differences between AdTech’s and Bartech’s? Now, when we talk about the use of technology in El Salvador Email List Marketing, another very important concept that arises is Matich . At the beginning, we can highlight that among their main differences is a question of structure and objectives between both technologies. And it is that while the AdTech are very focused on the management of digital campaigns -more specifically-, the Marchs are specialized in several fronts, such as SEO analysis , Email Marketing , Mobile Marketing, among other topics.