Streamlined online customer experience. As mentioned, a digital-first approach does not have to mean that physical channels are excluded. Warby Parker Cambodia Phone Number started optimizing the online customer journey (find, try on, buy, return) and then decided to open physical stores. Because these stores could further improve the customer journey. Warby Parker home page Source: Warby Parker website. 4. From pipeline to the platform.
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Since the Industrial Revolution, the pipeline business model has been the mainstream model. Companies make products and sell them to customers. In many cases through the intervention of countless links who all want a ‘piece of the pie’. The platform model offers a radically different approach to the relationship between producers and consumers. Sangeet Paul Choudary, co-author of the book ‘Platform Revolution’ puts it this.
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way: “A platform is a plug-and-play business model that allows multiple participants (producers and consumers) to connect […] and exchange value.” Efficiency and reliability A platform can facilitate efficient product trade by reducing the distance between buyer and seller. Consider, for example, the role of a
platform such as Alibaba. Because of this platform giant, Chinese firms are now able to deliver to a buyer