However, since you are not allowed to choose who you will target, you can end up reaching a lot of people who have no interest in what you offer (which is a waste of resources). On the contrary, with digital channels you can target those potential customers that Mauritius Email Lists fit your Buyer Persona and, thus, send your message to those who may really be interested. Some of these channels are: social networks ; website ; virtual store ; blog . Digital Marketing gives you the power to segment to speak only to the audiences you want . So in your research, you should ask yourself about the channels that your Buyer Persona uses and strengthen your digital presence only in the channels that make sense according to their profile. 4. Relate the Mauritius Email Lists pains of your Buyer Persona with the Buyer Journey A fundamental aspect to personalize the message even more is in relating the pain points of your Buyer Persona with their Customer Journey .
Test my site by Think With Google
It is a representation of the awareness that your audience has of your product ; that is, how ready is he to make a purchase . The 3 basic stages in the Buyer Journey are: Discovery : A person realizes that they have a problem and begins to investigate about it. Consideration : In the investigation, the person begins to explore all the solutions to his problem, lists them and analyzes them. Decision – The potential customer narrows Mauritius Email Lists their options and makes a decision. The Buyer Journey can take the form of a funnel, this is what we know as a sales funnel . In this sense, the Go to Market strategy must be structured to plan how to move your potential customers through the funnel. This brings shorter sales cycles and faster sales closings. And speaking of the funnel, we now share two free materials from our blog in which you can support yourself to manage your Buyer Journey with this tool.
Google PageSpeed Insights
Download them in the respective links! Worksheet to create a Sales Funnel ; Complete ebook on how to master its different stages to the fullest . 5. Use Content Marketing One of the most effective ways to fill the funnel and attract the attention of your audience is Mauritius Email Lists Content Marketing . Content is a powerful tool that helps you connect with prospects wherever they are on their Buyer Journey. It is the key to attract strangers and nurture them into customers. How does Content Marketing work? Basically, its power of attraction lies in keyword research (or keywords ) and SEO (search engine optimization). These cement the path that connects you with the public that looks for products like yours.