Last day I was invited to participate in a very good initiative called Somechates , by my friend and collaborator Alicia Rodríguez and her partner José Alemany, where 2 Wednesdays a month they select an interesting topic of digital marketing, they invite an “expert” , 8 questions are asked, and for an hour a Serbia Email List very interesting tweetchat takes place … in my specific case it was about content marketing . During that hour, value is added, it is debated, solutions and solid arguments are given, alternatives are proposed, they put you in a bind … all of this through all the participants who are adding on Twitter and who include the hashtag #somechates. In this article I collect all the useful and interesting information, the result of which, a compilation has come out with all the keys to be able to develop a content marketing strategy , from a multiplural perspective. 1. Is content really still king in a marketing strategy, or is it out of date? The content has to be the backbone of our digital marketing strategy, because we must not forget that in the digital world will always be a first interaction, ie, someone who visits us. And that visit will be made for two reasons, for what and why? In the content we have the answer, then let’s add design, usability, structure ..
Obviously the complicated part comes when it comes to generating quality, useful, usable content that adds value and is differential with the rest, because good content needs time, dedication, experience, other sources … Publish content in which you are an expert, a solution, a practical case, an experience Without adequate content we do not generate interest !!!! Of course when we talk about content we are not referring only to text but to: infographics, videos, podcast … nor exclusively to blogs, because despite being a key tool where the user / reader can go to search for content, we can also generate value in other channels such as social networks, forums, media (collaboration in articles) … Never forget that the content should not justify the conversion, that is, they cannot be restricted by the target or by the achievement of sales objectives … Let’s focus on generating value and the sales will come !!!
2. What advantages and objectives can content marketing help us achieve? We can summarize them in: 1.- Increase the number of readers, generate more web traffic and generate trust in our reader-client. 2.- Positioning a brand in the market, generating credibility as a brand. 3.- eu phone number Generate positive brand image (or negative if it is not done correctly). 4.- In the medium term, content marketing will help us increase sales 5.- Content marketing reinforces our exposure and helps us to become opinion leaders in the sector. We have to make our brand a benchmark in our sector. 3. How do we really know if a content adds value or not? This is an arduous debate due to its importance in providing metrics that will help measure the real impact of the content marketing strategy, whether or not our content really adds value. To do this, we must go one step further, since it is not just the number of favorites or RT, we have to measure real visits, average time and debate / comments generated, time spent on the site, recurring visitors … then cross and analyze all the results.