To increase the sales of a company through Social Networks, it is essential to know if the planning Indonesia Email List and the campaign are meeting (or exceeding!) Its objectives. To track the ROI Social Media Marketing you have to consider Key Performance Indicators or KPI (Key Performance Indicator). The KPIs are metrics that let you know the progress of campaign performance based on the objective. For an accurate Social Media ROI measurement, it is important to define KPIs realistically prior to launching a campaign. Remember to apply the “Smart” rule: Specific, Measurable, Achievable, Realistic, Temporary. 6 phases to measure ROI Social Media Putting theory into practice in measuring ROI can be diffuse in Social Network campaigns.
However, there are several ways to do the metric manually, through web tools and even outsourcing the task. If you want to go little by little in an effective measurement, follow the 6 steps listed below and you will be walking a safe path in the evaluation of your Indonesia Email List Content Marketing strategy in Social Networks: Step 1: Recognize environment Never lose sight of your goal: to measure Social Media ROI, you must first know your work context. Determine what and from where you work. The company and the team must participate in a defined guideline of their KPIs and in the planning to achieve them.
When measuring ROI Social Media, establish where the campaign is in the process. For example, if the company wants to increase its number of brand followers on Facebook. You will need to stipulate how many current followers you have. How many followers do you want eu phone number to have at the end of the campaign. In what period of time do you want to achieve the objective and at what point in the campaign are they, the type of campaign to implement, the tools available, the people involved to do it, recognition of the competition, etc. Step 2: Recognize Social Networks Before anticipating to establish any KPI.