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6 out of 10 Spaniards would accept online video advertising in exchange for free content

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6 out of 10 Spaniards would accept online video advertising in exchange for free content

Spain .- 64 percent of Spanish Internet users would accept online video advertising with the condition of obtaining free content, as can be seen from the II Annual Study of Connected TV and Online Video, prepared by IAB Spain together with Viko and Smartclip, to analyze trends and evolution of both sectors. Likewise, with this study it has been found that 44 percent of the participants are Poland Mobile Database willing to accept cookies. On the other hand, the report highlights that online video consumption is made from different devices, while the penetration of connected TV (24 percent), smartphones (18 percent) and tablets (12 percent) increases, figures that for now do not compete with the dominance of the PC (82 percent), which remains the favorite device for such activity.

Regarding the type of video content, the report shows the upward trend of cinema, TV on demand, music and exclusive Internet programs. And when it comes to interactivity, it rises 20 percent in online video consumption on the pages that host the content, while it drops 5 percent on social networks.

Poland Mobile Database

Consulted on the subject, the participants have assured that they would pay a fee of up to 6 euros per month to enjoy videos on the Internet, and 1.8 euros for watching a single program. The most popular content for which users currently pay on the internet are related to Brother Cell Phone List cinema (89 percent), series (70 percent) and sports (69 percent), they are the main content for which they pay on the internet . Advertising in these formats continues to be dominated by YouTube (76 percent), followed by Vimeo (12 percent), and platforms such as Yomvi (10% percent), Nubeox (6 percent) and WuakiTV (5 percent).

One interesting piece of information about connected TV, provided by this study, is the one that highlights that 4.5 million Spaniards have a Smart TV, but half do not connect it to the internet due to problems with the way of connecting or with the speed of network. Even so, Smart TVs are becoming the main way of watching connected TV for the first time, being used by 54 percent of users, 20 percent more than in 2013.

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