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6 advantages of a corporate blog for companies

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6 advantages of a corporate blog for companies

And so the first corporate blogs were born, such Food And Beverage Email as Microsoft’s Channel 9 in 2004, and many others that identified content marketing opportunities in the digital world. 6 advantages of a corporate blog for companies At the beginning of this article, we mentioned that the goal of a corporate blog is to generate business opportunities. To achieve this objective, companies produce a series of useful content for the public, that is, content that presents some benefit, solves a problem, clarifies a doubt or teaches the reader something . The creation of a corporate blog brings with it many advantages – in addition to sales -, and you can learn about them below. 1.Become a segment authority By producing valuable content, the company can become a reference in the segment in which it operates. Readers trust brands that share content without necessarily having to consume their products or services,

allowing the business to become a trusted source of information and stay one step ahead of its competitors. 2. Improve positioning in search mechanisms Mechanisms like Google constantly work to filter their Food And Beverage Email results and correspond to the search expectations of their users. One of their ranking criteria is the quality of the content: the more it adds value, the greater the chance that it will appear on the first page of the results. Thus, a relevant blog, allied to a search engine optimization strategy, makes users find the business with just a few clicks. 3. Save with a cheaper and more accessible strategy This is one of the main advantages that many companies take to invest in this channel. Creating and maintaining a corporate blog is cheaper than other digital marketing actions and allows you to achieve results organically, that is, without the need to pay to obtain visits.

Food And Beverage Email
Food And Beverage Email

To begin, the only investment required is in the acquisition of a domain and hosting to host the blog. The rest requires time and knowledge to produce the articles, and you can do this yourself! 4. Spread the voice of the company The blog is a channel through which companies demonstrate their values eu phone number, mission and vision. All the content produced in a blog transmit the identity of the business and, for that reason, they are widely used to communicate the voice of the company and generate empathy and brand perception by the public. 5. Create a relationship with the public When talking about relationships with the public, it is quite common for companies to immediately think of channels such as social networks. But those are not the only means that make it possible to generate an interaction between brand and users. Corporate blogs go beyond one-way communication, as they also allow visitors to comment and share content.

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