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5 Keys to implement Attribution Marketing in your company

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5 Keys to implement Attribution Marketing in your company

Today, companies have more marketing channels High School Senior Mailing Lists at their disposal than ever before in history, which represents great opportunities, but also great challenges. How can companies articulate their different marketing channels to build a comprehensive strategy? How do you know which are the most effective channels for your business goals? How to determine which channels and strategies have the greatest impact on conversion? As an answer to these questions, Attribution Marketing arises . If you do not know what this concept refers to, then we are going to explain it to you High School Senior Mailing Lists and we will present you with some important keys to implement it in your company. What is Attribution Marketing and what is its importance? Keys to implement Attribution Marketing in your company Taking into account that the modern consumer uses different channels during the purchase process, this has forced companies to be much more precise when measuring the results of each channel they use as part of their strategy.

For example, a person can start a purchase process through an online search or from an ad they saw on their favorite social network, but the final transaction can High School Senior Mailing Lists culminate several days later at the company’s point of sale or from the own website of it. In the middle of this process, the user has interacted with various channels of the company and the challenge is to be able to determine the impact of each channel on the final conversion. The Attribution Marketing refers precisely High School Senior Mailing Lists to this, to identify the relevance of each channel was the final result to optimize the maximum strategies and channels we use in our company. It is important to mention that there are different Attribution Models that we can implement depending on our business model and the channels we use. The ideal is to take the models as a reference and build a custom model for our business.

High School Senior Mailing Lists
High School Senior Mailing Lists

How to implement Attribution Marketing in your Business How to implement Attribution Marketing in your Business 1 Starting Point: Customer Journey Map The success of an attribution model begins with understanding the Customer Journey Map or Map of the Experience of our client , that is, what eu phone number is the step-by-step process that our potential client follows to solve their problem or satisfy their need: What tools do you use to research the products and services you buy? What social networks do you interact with? Who do you talk to before making the purchase decision? What devices do you use? What means of payment do you use? What factors influence your decision? When we have built the detailed route that the customer follows during the purchase process and we have knowledge of what are the elements that can influence for or against the final decision, we will have a clearer perspective of how the customer can use the channels that we have made available to you.

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