The way of doing Marketing has changed dramatically, with the advent of the Internet and social media. Brands strive to shorten the distance between themselves and their customers in order to have better communication. Although not everything is written in Digital Marketing, for our part we mention some of the things that companies should not do in Social Networks if their goal is to gain visibility, customers and reputation in the community. The social networks have a key role in developing a Chile Email List marketing plan now , because 37% of the world population makes life in these media. This in numbers, would be the same to 2.789 million people connected frequently using at least one of the different platforms. So its importance in allowing companies to connect with their audience is undeniable. The problem is that some brands think they know how to handle Social Networks and end up making mistakes that affect their image and reputation. What companies should not do on social networks Applying an action plan based on generating an online presence has its challenges, as you have to invest a lot of time in planning and executing on platforms. Along the way we suggest being vigilant so as not to make any of these mistakes: 1. Have a presence on all social platforms It is true that companies must learn how to develop a multichannel strategy. But being multichannel doesn’t mean being everywhere without pursuing a goal.
It is about determining, in an intelligent way, in which channels your Buyer Persona is in order to generate a timely presence. Our suggestion is to strive to generate a presence in those that are similar to the style and tone of both the company and the public, as this will make communication with the niche more enjoyable. In general, the public concentrates its presence on 3 different platforms: Facebook, Instagram and Twitter. Although the latter has stopped ringing, some companies see in it a potential for customer service. What companies should not do on social networks: be on all platforms. 2. Do not admit criticism Being a market leader is not a matter of chance. Meanwhile, being humble and accepting mistakes and criticism from the audience makes you more human and therefore closer to the public. It is in bad taste to delete comments that contain negative reviews, complaints or reflect any Chile Email List dissatisfaction on the part of the customer. Think that, despite being a threat, your actions can help you reverse the issue and increase your brand reputation due to good customer service. 3. Share advertising content Social Networks are fantastic because, by their nature, the communication barriers between client and company have been broken down forever. Those brands that intend to create a shower of advertising through these channels, should know that they are working to end their image and reputation online. The target audience has long ceased to be a passive recipient of advertising. And it is fair that we learn to promote products and services in their proper measure, for our part, we believe that of 100% of the publications shared, only 20% are dedicated to promotion. The rest should be dedicated to valuable content and natural conversation with the public.
4. Publish the same content on the different platforms Facebook, Twitter, Instagram, YouTube are platforms that have different styles and it is very frowned upon that the same content is shared and, even worse, if it is shared at the same time. It shows that companies are working under a plan that is not very elaborate and very badly thought out. The fact that your audience is active on these platforms does not mean that they want to see the same thing on each one, on the contrary, the user of Social Networks demands new, original, interesting and, above all, different content. Think about when it is good to publish a video on Social Networks, what is the most convenient eu phone number time to do it and especially at what time of the day you think it will have the best reach. 5. Think about getting a high number of followers Since the birth of Social Networks, it has been a real challenge for companies to reach a high number of followers. Well, it is believed that the greater the number of followers, the more benefits will be obtained from a strategy. The number of followers does matter. Well, if the community is large, the company increases the opportunity to achieve a: – Better range. – Become influence on your market. – To generate more web traffic … But the number of followers becomes a negative point if the company fails to influence and interact with its audience. So, it is recommended that you work on generating engagement at the same time as growing your list of followers. Social Networks are allies of our strategies to generate online presence. They are also good for generating traffic to your website, but for it to generate value in a Marketing plan, you have to learn to use them correctly. For now, it would be good to take these 5 mistakes into account and not commit them if you want to have a good online presence.