Which brings us to the next answer to the question, why is content marketing important… 8. Content marketing helps you set yourself apart from competitors. In the busy digital marketplace, it’s vital that your small business differentiates itself from competitors. This is the importance of content marketing. Content marketing is […]

Previously, we discussed how content is an integral part of building trust and establishing a positive brand reputation. This can help you grow your audience and reach new leads. But what about those who have already purchased from you? Repeat customers are the bread and butter of many small businesses. […]

For example, let’s say that you want to launch an email marketing campaign for lead nurturing. You have to develop email content that is engaging and encourages readers to take the next step. You can also use pieces of content that you’ve already created to help nurture those leads. These […]

If this isn’t enough to show you why is content marketing important, consider the role that content plays in helping you develop a brand personality and voice. Beyond just the type of content that you produce, you can also set yourself apart from the competition. And that is through your […]

This age of online marketing, these businesses are likely missing out on more customers and sales. Spoiler alert! – 55% out of the ones that do, use it as their #1 inbound marketing strategy and say they have benefited from it. blogging for business owners A blog is a compilation […]

There any benefits of blogging? Sure there are. For decades, entrepreneurs have promoted their businesses through content marketing. The form content marketing has taken has differed over the years though. Think about the invention of the printing press, the massive impact of television, and then the outburst of digital technologies. […]

They aim to add value to their users who, in turn, trust the brand to meet their creative needs. SEO Search engine optimization is more than just ranking. It is a long-term tactic to make your business visible above your competition in search engine results. There are a couple of […]

Here’s some high level data to start with: Businesses that publish regular content receive 8x more traffic Blogging helps reduce overall marketing spend by more than 60% Blogging helps in achieving 3x more leads 11 Benefits of Blogging as Experienced First Hand with Business Owners Show that you are an […]

A blog dedicated to customer success stories. This can very well prove to be the final sales tactic that makes a potential customer convert. Get Exposure & Visibility Sometimes, business owners feel their money is better invested in things like operations and management of the brand rather than… …advertising and […]

Insurance companies are the perfect example here. Have you ever Googled what to do after a car crash? You’d probably see something like this. search engine results The top three results are all from different companies. This highlights one of the most important benefits of blogging. Businesses that blog consistently […]

Each blog post is concluded with a comment section where users can leave their… …opinions, feedback, and suggestions about the location if they have visited it. This is a great way businesses can take advantage of feedback, engage with customers, and improve their business. Stay Ahead of the Competition A […]

Enter Your Email Address SIGN-UP Custom B2B Facebook marketing As a small B2B business, the most effective ways to create your custom audience are. Customer file: leverage your existing database to find prospects. Use your list of email addresses to find your existing leads on FB. Website traffic: people who […]

This could be in the form of blog post, a case study, a video, etc. The format of the content can vary, it has to have a high level of usefulness. According to a study done by Content Science, having less content detail/sophistication drives low content usefulness and relevance. relevance […]

If you look at the stats, 90% of consumers find custom content (read: unique) helpful and… …almost 80% believe in a company that is working on strengthening its relationship with them. Also, looking at it purely from Google’s point of view, you will get rewarded by the big G for […]

Having a professional business website that conveys a strong message can prove to be a great leads or sales generating tool. However, the key here is to convey the right message, one that helps you connect to your target audience at a higher level. Which is why investing in high-quality […]

Because keywords are those phrases that you ultimately want to rank for. They are the words or the query your target audience is using to search. However, if you look at how Google has evolved over the years, you’ll find that the search engine giant is… …slowly moving away from […]

Content marketing is the future, because that’s where the Internet is headed. The technique is being used by both big and small businesses to not only build a brand, but also grow their profits. And the best part? It’s actually working better than many outdated marketing methods. Thanks to growth […]

Try to only look for keyword phrases that are “natural language” because it’ll be easy to include them in your headlines and content. Avoid High Search Volume Keywords It can be tempting to choose keywords that have a high global search volume. But it’s a good idea to avoid these […]

It has been found that a marketing message becomes 2X more effective when it impresses the reader’s emotions and gives them a reason to share. Whether your content is humorous or controversial, if it can stir the right emotions, it has a higher chance of standing out in the crowd. […]

Even though content readability isn’t seen as a direct Google ranking factor, it is definitely an indirect one and can affect your SEO initiative. It’s also important to note that there are many different algorithms specifically created to understand how readable a piece of content is. Which the search engines […]

Only spend time on keyword phrases that you can realistically rank for. Time and again, it has been proven that some of the best-performing keywords in terms of quality do not have a high search volume. These long tail keywords phrases are more specific when compared to their shorter counterparts. […]

Benefit: Increase brand visibility tesla blog Industry Example: Tesla’s Blog Companies like Tesla spend very little on promoting their business. So how are they so popular? Instead, they rely on adding value to their community with blogs and articles that will earn a story in a publication anyway. This is […]

If a piece of content doesn’t have readers, what’s the use of creating it? How will it generate more sales when nobody knows it exists? Successful small business blogging is not about creating content just for the heck of it. It’s also not about producing content that you feel is […]

Every small business owner wants more sales. But acquiring the right kind of leads and then converting them into new customers or clients can feel like an uphill battle, especially if your own business is a startup one. This is why a lot of small biz struggle to make consistent […]

Each new blog post opens up a new door that will bring in more visitors to your site. These people are already interested in what you’re writing about, so converting them into customers will be a lot easier and efficient. In order to see real results from your small business […]

It also makes it easy for you to take a different take or angle on your chosen topic. After all, you need room to get creative while giving value. And that’s exactly what you get when you go deeper into a topic. small business blogging The idea here is to […]

Learn a little more about the Facebook pixel in this quick video (less than 1 minute): After installing it, you might have to wait up to 24 hours before it registers. Don’t start your ad campaign until you’ve confirmed that it’s working properly. Otherwise you won’t be able to track […]