Since Instagram was born it has been gaining much more strength, Moldova Email List both its usability, functionalities and scope. First of all, comment, many times it is better to have one or two social networks, and that social network has to be the one where your audience is. If […]
Monthly Archives: April 2021
152 posts
Communication always has to have an objective and it is Montenegro Email List to generate an impact but in 2020, we take one more step and it has to generate a social impact , so that the user feels that you are providing that value, that attitude of change, that […]
It is a question that generates more than thirty million monthly Montserrat Email List searches on Google and it is a term that everyone seems to know. From the Marketing Degree student to any company manager in any sector. It has become a “commodity”. But what is marketing really? In […]
Marketing professionals many times, because of the day to day we are subjected, we forget to focus our efforts on basic elements, on the pillars that we were taught academically and that are the basis from which we will always obtain good results. One of those pillars is the client, […]
Success in the application of a marketing strategy is the coordination of the Madagascar Email List different areas of the company around an “idea”. The next task will be the combination of traditional marketing techniques with the new ones, the “new tool” that the Internet offers us. Marketing is knowing […]
It is current in blogs, forums, conferences and professional talks on online Malawi Email List marketing, the debate on coexistence in the marketing strategy of the offline and online part. There are professional defenders of endowing a large part of the available marketing resources towards the online strategy; other professionals […]
It is curious to find a great marketing strategy behind a product Mali Email List that I have been consuming for years: Málaga CF To understand and base my theory, I will begin by explaining the beginning of this new project that arose after the arrival to the presidency of […]
The big brands from time to time bet on social awareness, a well-known case that was especially liked, much commented on at the time in the world of marketing and outside of it, was the “ Everyone’s curriculum ” campaign launched by Campofrío. A social marketing campaign that has once […]
Before starting with the post and for those readers of the blog La Cultura del Marketing who probably Martinique Email List do not know me, I will try to explain how and why samucadenas.com, marketing and golf was born. As José Manuel says in his post What is Marketing? … […]
We are going to address (due to the multitude of requests that the Marketing culture has received) through a series of posts, a critical issue within the professionalization of marketing, and a key piece on which all good marketing strategy is based, and that, today, many companies still do not […]
When a company decides to communicate a message directly and personally to its client, Kiribati Email List it has a multitude of channels; phone call, SMS, e-mail, social networks (Facebook, Twitter, Linkedin …), including WhatsApp, Blackberry Messenger, Spotbros, Line … In addition, there is the possibility of doing it on […]
I cannot deny my special attachment to ESIC , a school Guinea Email List that continues to train me as a marketing and communication specialist. In these years, several of my professors have postulated different theories that deal with the break with the current models on which consumer marketing is […]
In this second chapter of the post series The Marketing Plan: the Guam Email List essential business management tool we are going to start building the house from the foundations and not from the roof, establishing a useful work plan for the execution of a Marketing Plan Annual. For this […]
In recent years, online video is the most consumed product on the Internet, Guadeloupe Email List with the highest virality and with the most complete communication capacity. All this has been promoted by the technological evolution achieved: the great broadband that we enjoy, the storage capacity at such reasonable prices, […]
This week we are going to make a point in the post series on marketing Greenland Email List plan to comment on an interesting report that the Marketing Association of Spain has given to Marketing culture . The objective is how to analyze and work with this type of report […]
Unfortunately, it is more and more common to hear that there are Great Britain Email List more unemployed people, but this post is not about a magic formula to fix everything that happens to us, but to shed a little light on the relationships between the members of the same […]
In a context of oversaturation of messages and offers, the customer Gibraltar Email List commands more than ever. Because we are not talking about numbers but about people, the client as a human feels, suffers and speaks. Therefore, more than ever, we must think about emotional branding focused on feelings […]
For more than five years, the echoes of a revolution have been sounding Gambia Email List in the world of marketing , echoes that little by little have become drums of war … mobile devices, smartphones and tablets, have made their way into our lives, in our day by day, […]
The brand is not just a symbol or a simple logo, just as our first name Faroe Islands Email List endures forever, the brand does it in a similar way until its decline. Hence the importance of the brand in a company, either evolves or dies. People modernize or over […]
If the answer is not, keep reading, why are we going to address the comments and French Polynesia Email List e-mails received as a result of the publication of the Marketing Plan post series as an essential business management tool . A new line of post focused on explaining the […]
Flying is a pleasure or an ordeal, it depends on the company you choose, that is clear French Guiana Email List. Some of us are fans of ‘sadomarketing’ and we are capable of letting a guy humiliate us by measuring our suitcase with a half-undone cardboard in order to pay […]
Lateral marketing is a methodology for creating ideas, which will help us to obtain Falkland Islands and Malvinas Email List innovative products, with techniques such as the application of different uses to existing products and services, which will make it possible, at the end of the road, to be able […]
I would like to share this concept from author Seth Godin with all the readers of The Ethiopia Email List Culture of Marketing : purple cow. For those who do not know, this American is considered one of the most important Marketing theorists of the 21st century. Writer, blogger and […]
A few weeks ago I participated in a discussion table at the Faculty of Commerce and Management of the University of Malaga organized by the Master’s Degree in Business Marketing , thank you Benjamin! Entitled Internal Branding as a differentiation strategy . In it we had the opportunity to enjoy […]
The change towards a new society in which the exchange of information is Equatorial Guinea Email List carried out constantly and through new channels, has forced companies, media, advertisers, etc., to adapt to a new work environment that requires greater capacity and speed of decision, and to live in business […]
In this third installment of the post series on The Marketing Plan: the essential Dominica Email List management tool, we are going to continue building the house from the foundations and not from the roof, establishing a useful work plan for the execution of a Marketing Plan Annual. Once the […]
When my colleague and friend Jose Manuel offered me the opportunity to collaborate by writing a few words for La cultura del Marketing , it was quite an interesting idea for me. My career in marketing goes back 4 years, starting completely from scratch, but outlined by two masters in […]